Job Title

 Digital Creative Lead – Fashion Content & Social Media  Location:  Mumbai  Start Date:  Immediate  Full-Time Apply:  You’ll be working across all our verticals:  Masumi Mewawalla  – Celebrity-loved luxury couture  Emblaze  – Bold, ready-to-wear for Gen Z  Masuraj Garments  – Designer uniforms for hotels, cafés, salons, and corporates Job Role:  Creative Direction + Brand Storytelling Translate brand vision into digital-first narratives across IG, Pinterest, FB, LinkedIn, YouTube & Threads Build content pillars that showcase product, styling, BTS, celeb moments, lifestyle mood Craft storytelling series, fashion edits, and collection previews with a strong aesthetic sense  End-to-End Content Execution Plan, shoot, and edit Reels, videos, campaign BTS, and snippets Direct styling, lighting, backdrops, layout for all visual output Ensure all content is brand-aligned (color, tone, music, voice)  Platform Management & Scheduling Own and manage content calendars for Instagram, Facebook, Pinterest, YouTube Shorts, LinkedIn (B2B), and Threads Post strategically with CTAs, stories, hooks, tags, and optimal timings Monitor audience behavior and insights to refine direction  Marketing + Promotion + Growth Collaborate with ad team for boosted posts, lookalike targeting, influencer reposting Spot collab opportunities with creators or stylists Support D2C campaigns by aligning product drops with digital engagement ✅ You’re a Great Fit If:You’ve worked 2–4 years in fashion/luxury digital content or social storytelling You are both creative director + executor : you ideate, shoot, edit, post You’re trend-driven but brand-sensitive (know what works vs what’s just viral) You can multitask across brand tones – luxury couture, bold prêt, sharp uniforms You know how to balance aesthetic + conversion Tools you probably already use: CapCut, InShot, Lightroom, Canva, iPhone camera, Threads, Meta Business Suite, Pinterest Scheduler, LinkedIn post planner Why Work With UsDirect access to the founder & creative director Multi-brand playground: work across couture, pretwear & B2B fashion Celebrity styling, fashion weeks, pop-ups, influencer campaigns High visibility & ownership of content — you’ll define the digital voice How to ApplySend your CV + portfolio/Instagram + 2 reels you’ve created  to: Mumbai | Immediate joiners preferred only