Job Title

Company Description Zapulse is a data-driven business solutions company dedicated to building trusted partnerships that drive meaningful progress. We combine market intelligence with a collaborative approach to help businesses move forward strategically and purposefully. Whether you're launching a new idea or navigating growth, we are committed to walking beside you to create impactful outcomes. At Zapulse, growth is about creating something remarkable together. Role Description This is a full-time on-site role located in Coimbatore for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies, overseeing online marketing campaigns, managing social media accounts, analyzing campaign performance, and collaborating with cross-functional teams to achieve marketing goals. The role also includes staying up-to-date with digital marketing trends and best practices to ensure the company remains a leader in the industry. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field Minimum 5 years of relevant experience in brand positioning and digital marketing Define and refine the brand’s positioning and communication strategy Plan, execute, and optimize multi-channel digital campaigns (SEO, SEM, social, email, etc.) Oversee content creation aligned with the brand voice and customer journey Manage marketing budgets and performance metrics (ROI, CAC, ROAS) Collaborate with design, product, and sales teams for cohesive branding Analyze market trends and competitor activity to inform strategy Lead agency/vendor relationships for branding and digital assets Track and report campaign performance using tools like Google Analytics, Meta Ads, etc.