Department: Growth & Customer Success Location: Ahmedabad Experience: 3–6 years Reports To: Head of ABC Film Factory About ABC Talkies ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. Duties and Responsibilities: 1. User Engagement Strategy Design and execute customer lifecycle engagement strategies to increase active users, repeat watch behaviour, and content discovery. Plan and implement gamification models, loyalty programs, and reward-based initiatives to deepen user involvement. Segment user base and create tailored journeys based on behaviour, content preferences, and interaction frequency. 2. Retention & Loyalty Programs Launch and manage retention campaigns that reward long-term users, top content consumers, reviewers, and community contributors. Build and optimize loyalty frameworks (badges, reward points, early access, premium perks). Monitor user churn patterns and proactively implement reactivation strategies. 3. Campaigns & CRM Plan multi-channel user engagement campaigns via push notifications, in-app messages, email, and SMS. Collaborate with the content and marketing teams for promotions around curated content, festivals, or new releases. A/B test messaging, UX nudges, and offers to identify high-impact retention tactics. 4. Community Engagement & Feedback Loops Foster community engagement via polls, Q&A sessions with filmmakers, watch parties, or content voting. Capture user feedback regularly and feed insights into product, content, and tech teams. Empower super-users and brand advocates to drive organic platform growth. 5. Analytics & Reporting Define and track KPIs like DAUs, MAUs, churn rate, repeat watch %, NPS, and user LTV. Use analytics tools (Google Analytics, Mo Engage, Clever tap, Mix panel, etc.) to monitor engagement performance. Present insights and improvement areas to leadership monthly. Skills and Qualifications: Media Grad or any Degree with an intuitive mindset for customer engagement and retention practices. Experience in CRM, customer lifecycle management, retention marketing, or audience engagement in OTT/media/D2C domain. Strong understanding of data-led personalization. Familiarity with engagement tools and platforms (Mo Engage, Web Engage, Clever tap, etc.) Creative mindset with a user-first approach. Compensation (Base + Incentive Model): Base Salary: ₹6.0 – ₹8.0 LPA (based on experience and tool expertise) Performance-Based Incentives: Up to ₹3.0 – ₹4.0 LPA tied to: DAU/MAU growth Repeat viewer %, churn reduction, and LTV improvement Successful campaign execution and ROI Growth in loyalty program adoption Community activity and user-driven reviews/contributions Total Target CTC: ₹9.0 – ₹12.0 LPA Where to Apply: Please send the CV to
Job Title
Lead - Customer Engagement & Retention