Job Title

Role: Associate Content Writer Location: Noida, Sector 62 Key Responsibilities: Content Strategy: Build and execute a content roadmap aligned with PW’s brand, academic goals, and student needs. Content Creation: Write original, high-quality, and plagiarism-free content — blogs, exam guides, current affairs explainers, and website articles. Newsroom-Driven Writing: Use journalistic instincts to spot trending educational or national topics and translate them into student-friendly formats. SEO Optimization: Implement on-page SEO practices — keywords, metadata, formatting — to boost content visibility and ranking. Editorial Calendar: Manage the content calendar to ensure timely releases around exams, results, and key academic events. Editing & Quality Control: Review and edit content from junior writers and freelancers to ensure quality and consistency. Content Performance: Track metrics via Google Analytics, GSC, SEMrush, etc., and optimize content based on performance insights. Industry Awareness: Stay updated on syllabus changes, board updates, and content trends to keep material relevant and fresh. Cross-Team Collaboration: Work with SEO, marketing, product, and design teams for cohesive, multi-channel content execution. Strategic Thinking: Use data insights to refine content strategy, experiment with formats, and drive student engagement. What we're looking for: 2+ years of writing or editorial experience, with at least 1 year in a newsroom News Media Organization . Strong command of written English and the ability to simplify complex topics for a student audience. Solid understanding of SEO principles and CMS platforms (e.g., WordPress). Ability to work with tight deadlines and quick turnarounds without compromising on quality. A passion for education and a data-driven mindset to continuously improve content effectiveness.