Job Title: Performance Marketing Lead (D2C/e-commerce focus) Location: Mumbai Budget: Up to ₹25 LPA Reports To: Head of E-commerce Experience Required: 5–8 years About the Company: We are a global beauty & lifestyle brand that’s transforming the beauty retail experience. With a strong omnichannel presence and a loyal customer base, the brand champions innovation, inclusivity, and bold expression — and is now scaling rapidly in India. Role Summary: We are looking for a Performance Marketing expert to lead, execute and optimize paid media efforts across Google & Meta Ads , driving ROI, ROAS, and digital growth. If you thrive in fast-paced D2C/e-comm environments and love making data-backed decisions, this is for you! Key Responsibilities: Own performance marketing strategy & execution across Google, Meta, affiliates & display Drive budget allocation, audience targeting, ad copy/creative performance, and landing page optimization Run A/B tests and experiments to improve CTR, CVR, CPA, and ROAS Work cross-functionally with creative, product, and analytics teams Analyze performance metrics and generate actionable insights Manage external agencies & vendors Stay updated on the latest performance marketing trends, tools & platform updates Explore and test new acquisition channels Success Metrics: Deliver AOP-planned ROAS Achieve target CPA, CTR, Conversion Rate Drive sustained month-on-month digital growth Efficient budget utilization with optimal ROI What We’re Looking For: 5–8 years of hands-on performance marketing experience in D2C/e-commerce Deep expertise in Meta Ads, Google Ads, Display & Performance Media Strong analytical mindset and proficiency with marketing analytics tools Experience in managing 7-figure monthly budgets Creative + data-driven thinker Apply now: Email WhatsApp : 9829110634
Job Title
Performance Marketing Lead