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Job Title: SEO & Google Analytics Specialist (Mid-Senior Level) Experience: 4–6 Years Department: Digital Marketing Contract duration: 6 months About the Role: We’re looking for a data-driven SEO specialist who has hands-on experience with technical SEO , content optimization , and Google Analytics (GA4) . The ideal candidate will help us drive organic growth, enhance website performance, and deliver actionable insights from analytics. A strong understanding of Google algorithm updates, AI search behavior, and Answer Engine Optimization (AEO) is essential. Experience in paid campaign execution is a plus. Key Responsibilities: SEO Strategy & Execution Conduct comprehensive keyword research and competitor analysis. Develop and execute Technical, on-page and off-page SEO strategies. Perform technical audits and collaborate with dev teams to implement fixes (crawlability, indexing, Core Web Vitals, etc.). Optimize existing content and guide new content creation with SEO best practices. Monitor SERP performance and identify opportunities for featured snippets, schema markup, and answer engine optimization (AEO). Analytics & Reporting Set up and manage tracking via Google Analytics 4 (GA4) and Google Tag Manager (GTM). Define and monitor key KPIs such as organic traffic, bounce rate, conversions, and goal completions. Generate insights from analytics to support marketing and product decisions. Create regular performance reports and dashboards using Looker Studio or similar tools. Client Communication Act as a direct point of contact for SEO and analytics discussions with clients. Participate in client meetings, status calls, and strategy sessions. Translate technical findings into clear recommendations for both internal teams and external stakeholders. Ensure timely and professional follow-ups on project milestones, issues, and updates. Paid Campaign Support (Bonus) Assist or manage Google Ads, Meta, or LinkedIn campaigns. Support UTM tracking, conversion tagging, and campaign performance reviews. Requirements: 4–6 years of hands-on experience in SEO and analytics roles. Proficient in GA4 , GTM , Search Console , and tools like SEMrush, Ahrefs, or Screaming Frog. Strong knowledge of HTML/CSS basics , website structure, and SEO tagging principles. Experience working with CMS platforms like WordPress, Shopify, or Adobe Experience Manager. Ability to interpret analytics data and turn it into actionable insights. Experience building and presenting client reports and communicating with external stakeholders. Bonus: Experience in managing paid campaigns or supporting PPC strategy.