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Job Description: Demand Generation Specialist Position: Marketing Lead Employment Type: Full-Time About Us 10decoders is a technology-first company delivering cutting-edge AI-powered automation, enterprise software, and digital transformation services to clients across industries. We are looking for an experienced and creative Demand Generation Specialist to take ownership of our marketing function, build a strong brand presence, and drive a qualified pipeline through strategic initiatives across digital, content, and performance marketing. Key Responsibilities Marketing Strategy & Planning : Define and execute a full-funnel marketing strategy aligned with business growth objectives across B2B segments Brand Positioning : Develop and maintain strong brand messaging, ensuring consistency across all channels including web, social, sales assets, and PR. Campaign Management : Plan, execute, and optimize digital and offline campaigns to drive awareness, engagement, and conversions. Content & Messaging : Oversee the creation of high-quality content blogs, whitepapers, case studies, videos aligned with thought leadership and SEO goals. Lead Generation & Nurturing : Build a predictable pipeline through demand generation activities (email, social, paid ads), lead nurturing workflows, and marketing automation. Performance Marketing : Own paid marketing budgets and ROI metrics across platforms (LinkedIn Ads, Google Ads, etc.). Team Leadership : Build and lead a small but agile team of marketers (internal and external), including content creators, designers, and digital marketers. Cross-functional Collaboration : Work closely with product, sales, and leadership to ensure alignment of GTM initiatives, messaging, and campaign impact. Analytics & Optimization : Track KPIs, report marketing performance, and apply insights to continuously improve results (MQLs, CAC, LTV, engagement rates). Required Skills & Qualifications Bachelor's degree required; MBA or postgraduate in Marketing or related field preferred. 6–10 years of experience in B2B marketing; experience in SaaS, enterprise technology, or AI domains preferred. Proven expertise in end-to-end campaign execution, digital marketing, SEO/SEM, and content strategy. Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEO tools (Ahrefs/SEMRush), and WordPress/marketing automation platforms. Excellent communication, storytelling, and stakeholder management skills. Strong analytical mindset and ability to make data-driven decisions. Experience managing internal teams and external agencies/freelancers. What We Offer Strategic leadership role with visibility and influence across the organization. Opportunity to shape and scale a high-impact marketing engine. Exposure to cutting-edge technologies and AI-based solutions. Performance-linked rewards and growth pathways. A fast-paced, innovation-driven culture with room to experiment and grow.