Job Title

JC OrthoHeal Private Limited  is a leading Med-Tech company specializing in orthopedic medical devices. The company focuses on improving post-operative orthopedic recoveries and innovating technologies to enhance patient care. OrthoHeal’s flagship product, FlexiOH® , is a cutting-edge orthopedic immobilization technology designed for comfort and effectiveness. About the Role: We are looking for a dynamic and strategic Marketing Manager to lead and execute integrated marketing initiatives that drive brand awareness, product adoption, and sales growth for OrthoHeal’s product portfolio, with a focus on FlexiOH ® . The ideal candidate will bring strong healthcare marketing experience, digital expertise, and leadership capabilities to scale our reach across India and global markets. Key responsibilities: Strategic Marketing – Develop and execute comprehensive marketing strategies aligned with OrthoHeal’s goal. – Manage product positioning, market segmentation, and messaging. – Conduct competitor analysis and maintain market intelligence to ensure competitive advantage. Brand and Product Marketing – Collaborate with R&D, clinical, and sales teams to ensure successful product launches. – Lead brand development initiatives to position OrthoHeal as a market leader in orthopedic immobilization. – Design, launch, and measure effectiveness of promotional campaigns. Digital Marketing & Content Management – Oversee digital marketing efforts including SEO/SEM, PPC, email marketing, and social media. – Manage website content and online presence ensuring consistency and high engagement. – Coordinate the creation of marketing assets such as brochures, videos, white papers, and case studies & Customers testimonials. Event Management & KOL Relations – Plan and execute participation in national and international orthopedic events, conferences, and exhibitions. – Establish and nurture relationships with Key Opinion Leaders (KOLs) to drive advocacy and brand credibility. Sales Support & Enablement – Equip sales teams and distributors with training materials, presentations, and customized collateral. – Track and report on marketing-driven sales pipeline development. Market Research & Analysis – Conduct ongoing market research to identify trends, opportunities, and customer insights. – Utilize data analytics to measure campaign effectiveness and ROI. – Deliver actionable insights to refine strategies and continuously improve marketing processes for scalability and efficiency. Qualifications & Experience: Bachelor’s/Master’s in Marketing, Business, Biomedical Engineering, or related field. 5–8 years of marketing experience, preferably in medical devices or healthcare. Proven success in product marketing, digital campaigns, and brand strategy. Strong grasp of the healthcare and orthopedic tech landscape. Excellent communication, analytical, and strategic planning skills. Willingness to travel for events, conferences, and client engagements. Skill & Competencies: Strategic marketing & market analysis. Digital marketing & content management. Project execution & cross-functional coordination. Strong relationship-building & communication skills. Data-driven mindset with proven experience tools such as: HubSpot, Salesforce, Power BI, and Tableau is required. Travel Requirement: This role involves up to 60% travel  for conferences, product launches, customer visits, and KOL engagement. Candidates must be comfortable with domestic and occasional international travel , and flexible to represent OrthoHeal at short notice. A valid Indian driving license  is required. Regular commuting to the OrthoHeal Headquarters in Manjusar GIDC, Vadodara  is expected