Job Title

Company Description Pdstrian Labs, founded in 2023, began as a university project and quickly garnered community support. The brand has since grown with a focus on storytelling through clothing, with each collection reflecting the essence of a specific place. Pdstrian Labs is dedicated to creating unique silhouettes and high-quality garments that integrate utility, craftsmanship, and design. The result is exceptional-looking products that offer an unparalleled experience. Role Description Drive CAC down while improving ROAS month over month Continuously test creatives, copy, and audiences—identify what scales and cut what doesn’t Own the entire performance funnel: from first impression to conversion Translate data into actionable insights and strategic decisions Collaborate closely with the content, design, and product teams to align performance with brand direction Set up and maintain proper tracking across platforms (Pixel, GA4, server-side, etc.) Keep an eye on competitor activity, ad trends, and new platform features Be accountable for weekly performance reporting and insights Qualifications Experience in Performance Marketing and Paid Advertising Data Analysis and Optimisation skills Proficient in using marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager Excellent communication and teamwork skills Strong attention to detail and problem-solving abilities Bachelor's degree in Marketing, Business, or related field Experience in the fashion industry is a plus Must Haves Has a proven track record of scaling ad campaigns into profitable growth. Deeply understands ad execution—from strategy to daily optimisation Works well with others and contributes actively to the team’s momentum