About Us: We are a boutique consulting firm, an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday We work with a leading B2 B technology company that revolutionizes offline communication with an API-first platform for automated direct mail and address verification. Position Overview: You will own the strategy and execution of all paid acquisition and account-based marketing programs that drive qualified pipeline for the company. You'll manage end-to-end campaigns across Google Ads, Meta Ads, and Bing Ads (plus any emerging channels you deem viable), orchestrate 1:1 and 1:few ABM plays in Hub Spot, and continually optimize spend toward CAC payback and revenue goals. The Challenge: You will be responsible for scaling pipeline and revenue by owning all paid channels (Google Ads, Meta Ads, Bing Ads) plus ABM plays inside Hub Spot. You'll design, launch, and optimize campaigns that move ICP accounts from first click to closed-won. Core Responsibilities: Paid Acquisition (Paid Ads Channel): -End-to-end management of Google Ads, Meta Ads, and Bing Ads. -Build full-funnel campaigns: awareness → nurture → SQL. -Daily budget pacing, bid strategy tuning, and creative refreshes. Account-Based Marketing (ABM): -Partner with Sales to tier target accounts, craft 1:1 and 1:few sequences, and orchestrate ads + email + social touches through Hub Spot. -Track account engagement, surface buying signals, and trigger sales plays. Optimization & Testing: -A/B and multivariate testing on ad creative, copy, landing pages, and offers. -Translate findings into weekly, data-driven action plans. Attribution & Reporting: -Own dashboards in Hub Spot Marketing Hub; connect efforts to pipeline, CAC payback, and revenue. -Present insights and next steps to leadership. Must-Have Experience: 3–5+ years hands-on with ALL of: -Google Ads / Search & Display -Meta Ads (Facebook & Instagram) -Bing Ads / Microsoft Ads Hub Spot Marketing Hub power-user: lists, workflows, smart content, multi-touch attribution. Proven ABM playbook (ICP definition, list building, multi-channel orchestration). Comfortable managing budgets and reporting on ROAS & pipeline. Nice-to-Haves: Experience with other paid platforms. Zoho Marketing Automation / CRM familiarity. Word Press landing-page or blog management. Basic graphic design and copywriting skills. Soft Skills: Data-first mindset; fluent in Sheets/Excel and GA4. Clear communicator who can translate metrics into plain-English recommendations. Bias for action: you iterate fast, document learning, and double-down on winners
Job Title
High performing paid marketing specialist