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Job Title


Growth Marketing Manager (B2B Demand Gen)


Company : Accrue


Location : Kottayam, Kerala


Created : 2025-08-04


Job Type : Full Time


Job Description

About the RoleWe’re a high-performance Amazon agency serving mid-market and enterprise brands across the US and Canada. We’re looking for a remote Growth Marketing Manager to own and execute our inbound demand generation engine, with a special focus on founder-led marketing and content.You’ll manage LinkedIn thought leadership, short-form video content, SEO, newsletters, lead magnets, Google Ads, and more — all aimed at attracting qualified leads and driving pipeline.This is a hands-on, high-impact role for a strong B2B marketer who wants to help build and scale a founder-led brand with measurable results.⸻ResponsibilitiesInbound Campaigns & Funnel Execution • Run campaigns across LinkedIn, email (HubSpot), and Google Ads • Build and manage HubSpot workflows, lead scoring, and nurture sequences • Plan and send monthly newsletters to prospects and subscribers • Execute paid media campaigns on Google (search, retargeting)Founder-Led Content & Video • Manage a LinkedIn content calendar and write posts in the CEO’s voice • Coordinate short-form video content based on founder insights • Work with a designer and video editor to publish engaging content consistently • Own posting, engagement, and performance reporting for CEO-led contentWebsite & SEO • Manage and update the WordPress website: landing pages, content, forms, and blog • Optimize on-page SEO, internal linking, metadata, and basic technical hygiene • Write and publish blog content targeting Amazon/eCommerce decision-makers in North AmericaThought Leadership & Lead Magnets • Create content assets such as case studies, white papers, and reports • Support outbound efforts with 1:1 landing pages and custom messaging • Identify co-marketing, guest post, or media opportunities in the US/Canada ecosystemAnalytics & Optimization • Report on MQLs, conversion rates, ad performance, and email engagement • Run A/B tests on subject lines, landing pages, and ad creative • Recommend campaign iterations based on data insights⸻Requirements • 5+ years of B2B marketing experience (agency or SaaS preferred) • Excellent writing skills in English with strong knowledge of US/Canada tone • Experience managing HubSpot, including email automation and CRM workflows • Hands-on experience with WordPress site management and content updates • Working knowledge of SEO best practices for content and site optimization • Proficiency in running and optimizing Google Ads (search, display, remarketing) • Confident in managing LinkedIn content calendars, including founder-led voice • Ability to collaborate with creative resources (designer and editor) and deliver campaigns independently • Comfortable working in a fully remote environment with EST time zone hours⸻Why Join Us • Own and operate the entire inbound marketing function • Work directly with the founder and shape the public-facing voice of the agency • Collaborate with a top-tier creative team to produce standout campaigns • Build a marketing system targeting high-value brands across the US and Canada • Flexible, remote work setup with long-term growth opportunities⸻How to ApplyPlease apply with your CV and any relevant samples of: • Campaigns you’ve worked on (email, LinkedIn, blog, paid ads, etc.) • Public content you’ve written (case studies, blog posts, newsletters) • Portfolio or website if available