Role Overview : The Marketing Lead for a leading business unit in IT Infrastructure services plays a crucial leadership role in shaping and executing HCLTech's marketing strategy for the division. This position is essential for amplifying brand influence and ensuring alignment across various marketing initiatives. In this role, you will spearhead developing and implementing innovative marketing strategies that resonate with our target audience, effectively communicating the unique value of HCLTech's IT Infrastructure unit. You are responsible for providing strong leadership and establishing a high-performing, diverse and empowered team. The role also emphasizes the importance of partnerships, consistently striving to find win-win solutions while fostering trust with all stakeholders to create a collaborative and transparent environment. As the Marketing Lead, you will stay abreast of industry trends, competitor activities, and market conditions to inform your strategies. Your insights will guide the team in adapting to changes and seizing new opportunities for growth in the IT infrastructure Services landscape. Key Responsibilities Strategic Leadership: Develop and implement a comprehensive marketing strategy that supports the growth and positioning of one of the business units in IT Infrastructure division. Brand Development: Elevate HCLTech's brand presence by executing initiatives that enhance visibility and establish the company as a thought leader in all the services related to IT Infrastructure services. Content Management: Manage end-to-end content creation to deliver compelling messages that resonate with target audiences and highlight the division's value proposition. Performance Marketing: Lead performance marketing efforts to optimize campaigns, analyze results and ensure effective allocation of marketing resources for maximum ROI. Go-to-Market Strategy: Design and implement go-to-market strategies for new service offerings, ensuring impactful launches that align with market demands. Collaboration : Foster strong partnerships with sales, practice and delivery teams to ensure cohesive execution of marketing initiatives that drive business results. Market Insights : Monitor industry trends, competitor activity and market conditions to adapt strategies and seize new opportunities. As a marketing manager, you will define the marketing strategy and initiatives that create visibility, build familiarity, and generate customer leads. You will also define and lead brand awareness initiatives for the business, including internal and external comms. Sales Enablement: Develop and maintain sales enablement and training materials (battle cards, pitch decks). Develop and execute an internal communication plan for the business. Internal Communications: Develop and execute an external communication plan for the business, including PR, social media, and analyst/advocacy communications. Overall Skills and Experience Required: Should have 12-15 years of partner marketing, product and solutions marketing or Field Marketing experience, preferably 5 years in the Infrastructure services Function Creative problem-solving and out-of-the-box thinking and Strong Communications Skills Strong expertise in end-to-end management of content creation, roadmap and planning Self-starter individual contributor as well as a collaborative team player Ability to navigate and work in ambiguous situations. Creative thinking with an ability to drive innovation. Ability to multi-task and prioritize tasks based on criticality without compromising quality. Excellent Communication and People Management Skills—key stakeholders will be the senior—and mid-level leadership team across the globe and functions. Highly proficient in using Microsoft Office tools (Excel/PowerPoint/ Word); knowledge of any other business tools will be an additional advantage. MBA preferred but not mandatory; we value talent and innovation over formal education. Previous experience in Tier 1 IT services marketing preferred. How You'll Grow At HCLTech, we offer continuous opportunities for you to find your spark and grow with us. We want you to be happy and satisfied with your role and to learn what type of work sparks your brilliance the best. Throughout your time with us, we offer transparent communication with senior-level employees, learning and career development programs at every level, and opportunities to experiment in different roles or even pivot industries. We believe that you should be in control of your career with unlimited possibilities to find the role that fits you best. You will be part of a close-knit, highly passionate team working in one of the hottest areas in the technology industry today. You will have the unique opportunity to do the best work of your career. Why Us The fastest-growing IT services brand in the world. We are invested in your growth, offering learning and career development opportunities at every level to help you find your spark. We offer freedom and flexibility on the job, empowering our employees to make decisions. We offer a hybrid work environment, promoting a good work-life balance and real flexibility. Our company is highly diverse, with representation of 159 nationalities. We offer the opportunity to work with colleagues across the globe. We offer comprehensive benefits for all employees. We are a certified Top Employer by the Top Employers Institute in 26 countries, offering a positive work environment that values employee recognition and respect.
Job Title
Capability Marketing Lead