Job Title

Our client is a 10k+cr Turnover organization dealing in multiple agri, confectionary , spice business globally. Job Title : Sr. GM - HORECA Business Reporting to : Business Head / Associate Business Head Location : Noida ( WFO) 1 and 3rd - Saturday working Exp- 18+years Job Summary : We're seeking an experienced HORECA Head to lead our business growth in the institutional, hotel, restaurant, caterer, GEMS, government entities, tender-based contracts, school, halwai, and cloud kitchen segments. Key Responsibilities : 1. Business Strategy & Planning: Develop and execute a comprehensive business strategy to achieve aggressive growth targets, focusing on HORECA segments. 2. Sales Leadership: Build, manage, and motivate a high-performing sales team to drive sales growth and expand distribution networks. 3. Relationship Management: Foster strong relationships with key decision-makers in: - Hotels, Restaurants, Caterers - GeM for Government entities - Tender-based contracts - Schools and institutions - Halwai and cloud kitchens 4. Tender Management*: Develop and execute strategies to win tender-based contracts and government entity business. 5. Market Development: Identify new market opportunities, trends, and customer needs to drive business growth. 6. Product Development: Collaborate with product teams to develop new products or variants that cater to HORECA segment needs. 7. Distribution Network: Establish and manage efficient distribution networks to ensure timely delivery and availability of products. 8. Performance Monitoring: Track sales performance, analyze data, and make data-driven decisions to optimize sales strategies . 9. Team Development: Mentor and develop the sales team to enhance their skills and performance. Requirements : 1. Experience: 20+ years of experience in FMCG sales, marketing, or business development, with a focus on HORECA segments. (MBA/ PGDM as preferred). 2. Industry Knowledge: Strong understanding of the FMCG industry, particularly in spices and seasonings . 3. Leadership Skills: Proven ability to lead and motivate high-performing sales teams. 4. Strategic Thinking: Excellent strategic thinking and problem-solving skills. 5. Communication: Strong communication and negotiation skills. 6. Network: Established network of contacts in HORECA segments, including government entities and tender-based contracts.