About Cybage Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world’s largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital ExcellenceJob Description: Support on formulating the Paid Social marketing strategies for key social media platforms (like Facebook, LinkedIn, Twitter, Snapchat) to deliver on various objectives. End-to-end management and deliverables of specified paid social campaigns from activation to optimization, ensuring its delivery to time, budget & quality standards. Develops and presents performance reports while proactively addressing trends, anomalies, and recommended next steps Manages budget pacing and daily campaign monitoring Gains an expansive knowledge and understanding of the client's business, including products & services, goals & priorities, competitive set, and latest industry news & trends Innovate and come up with creative ways to enhance campaign performance using new features and tech Maintain relationships with key stakeholders and external partnersRequired and Preferred Experience: 3+ years’ experience in core paid social advertising Ready to work into Night Shift Extensive familiarity and experience working on Meta Ads (Facebook, Instagram), Snapchat, Pinterest, X Ads formerly known as Twitter Ads and LinkedIn Ads. Knowledge of tracking pixels, UTM parameters and basic code implementation Good analytical skills and ability to use data to make informed decisions Decent communication skills and ability to collaborate with team members Ability to stay up-to-date with the latest trends and best practices in digital marketing Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred Passionate about working in a fast-paced environment Strong organizational skills with a keen ability to prioritize and multi-task Ability to adhere to and meet deadlines Ability to work independently and collaborate in a team environment
Job Title
Paid Social Specialist