Job Title

Role : Performance Marketing - Paid Search Job Location : Remote Shift : 2 PM - 11 PMResponsibilities: Campaign Setup & Support: Assist in the setup and launch of paid search campaigns across platforms like Google Ads and Microsoft Advertising, including keyword research, ad group structuring, and ad copy creation. Support the creation of engaging ad copy, headlines, and extensions under guidance from senior team members. Help ensure campaigns are set up accurately and efficiently, following established processes and naming conventions.Performance Monitoring & Reporting: Monitor daily campaign performance, identifying any anomalies or immediate issues. Collect and organize data from various platforms for performance reporting. Assist in generating basic performance reports, summarizing key metrics like clicks, impressions, cost, and conversions. Learn to identify trends and patterns in data that inform optimization opportunities.Optimization & Learning: Support optimization efforts by implementing small-scale bid adjustments, budget modifications, and minor targeting refinements as directed. Conduct basic keyword research to identify new opportunities or refine existing targeting. Assist in A/B testing ad copy variations and landing page elements. Stay up-to-date with the latest paid search trends, platform updates, and industry best practices.Data Management & Tools: Assist with tracking implementation, including verifying proper setup of conversion tags and UTM parameters. Utilize basic functions within Google Ads, Microsoft Advertising, and Google Analytics to extract data and monitor campaigns. Maintain organized campaign documentation and data records.Collaboration & Communication: Collaborate effectively with team members, including other specialists, managers, and designers, to ensure campaign alignment. Communicate campaign status and progress internally in a clear and concise manner. Actively participate in team meetings and training sessions.Qualifications: Bachelor degree in Marketing, Business, Communications, or a related field (or equivalent practical experience). 3+ years managing paid search campaigns onGoogle and Microsoft Ads Basic understanding of marketing concepts and online advertising. Excellent attention to detail and strong organizational skills. Solid analytical and problem-solving abilities. Proficiency in Microsoft Excel (or Google Sheets) for data entry, organization, and basic analysis. Strong english language verbal and written communication skills. Ability to work independently as well as collaboratively in a team environment. Proactive attitude with a willingness to take initiative and learn new skills quickly. Prior experience with Google Ads or Microsoft Advertising (even personal projects or coursework) is a plus. Google Ads certification (or willingness to obtain within first 3-6 months) is a strong advantage.