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Only Gurgaon CandidatesJob Description:As an SEO & PPC Strategist, you will be responsible for generating high-quality leads through organic SEO and paid search campaigns (PPC). You will optimize both organic and paid search strategies to enhance our visibility in the market and drive targeted traffic. Candidate should be proficient in GA4 to track, analyse, and report on the performance of SEO and PPC campaigns, making data-driven adjustments to ensure maximum lead generation and conversion.Key Responsibilities : Focus on organic lead generation by optimizing SEO strategies, including keyword research, technical SEO and on-page optimization. Use GA4 to track SEO and PPC performance Should have expertise in ranking pages on AI platforms such as ChatGPT, Perplexity, and similar engines. Manage PPC campaigns on platforms like Google Ads, LinkedIn Ads, and Facebook Ads to drive high-quality leads and conversions. Optimize campaigns by adjusting keywords, bid strategies, and ad copy based on performance insights. Conduct A/B testing for ads, landing pages, and keywords to improve conversion rates. Track and report on key metrics including organic traffic, PPC campaign performance, CTR, CPC, and conversions using GA4. Provide actionable insights based on performance reports and use this data to optimize future campaigns and strategies. Regularly update management on SEO and PPC performance, ensuring that lead generation goals are metRequirements : 6-8 years of experience in SEO and PPC, with a focus on lead generation for B2B SaaS and B2C markets. Expertise in SEO (keyword research, technical SEO, on-page optimization, ranking in AI engines). Proficient in PPC campaign management (Google Ads, LinkedIn Ads, Facebook Ads). Proficiency in GA4 for tracking SEO and PPC performance, analysing data, generating insights, and creating funnels and user journeys. Strong analytical skills to interpret performance data and adjust strategies for maximum ROI and lead generation. Proven experience in A/B testing, campaign optimization, and lead conversion strategies.