Key Responsibilities - Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping). - Track, measure, and analyze campaign performance to generate insights and actionable recommendations. - Conduct A/B testing on creatives, audiences, and landing pages to improve conversions. - Collaborate with the creative and strategy teams to ensure ad campaigns align with brand and business objectives. - Manage ad budgets efficiently and maximize ROAS while keeping performance metrics in check. - Stay up-to-date with the latest platform updates, industry trends, and competitor activities. - Take ownership of both individual deliverables and client relationships, ensuring smooth communication and reporting. Requirements - Genuine interest in performance marketing and the curiosity to learn beyond just platforms. - Proven hands-on experience with Meta Ads and Google Ads. - Strong understanding of campaign objectives, funnels, targeting, and key metrics (CPL, CTR, ROAS, CPA). - Excellent analytical skills with the ability to interpret data and optimize campaigns. - Strong communication skills (written & verbal) to manage both internal collaboration and client-facing interactions. - Self-motivated and accountable, capable of balancing multiple tasks and deadlines. - Knowledge of other advertising platforms (LinkedIn Ads, TikTok, Snapchat) is a plus.
Job Title
Performance marketing Executive