Job Title

Core Goal Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.Key Responsibilities Nurture & Email Campaigns Own lead nurture programs across email and automated workflows. Build tailored nurture tracks for different personas (mid-market vs enterprise). Lifecycle & Retargeting Design and executepaid retargeting campaigns(LinkedIn, display, etc.) to re-engage prospects. Align nurture + ad campaigns with Demand Gen sequencing. Content & Campaign Integration Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos). Ensure lifecycle flows align with ABM and outbound campaigns. Database & Funnel Optimization Manage lead segmentation, scoring models, and engagement triggers. Run experiments to optimize conversion at each stage of the funnel. Analytics & Reporting Provide insights on lead quality, conversion rates, and CAC efficiency. Report on funnel conversion health to leadership.KPIs MQL → SQL conversion rate SQL → Meeting conversion rate Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched) CAC payback period improvementIdeal Background 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity) Strong analytical mindset with campaign ops experience B2B SaaS or demand gen-heavy environment background Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus