About the roleOwn end‑to‑end demand generation for an agency that serves pure D2C & e‑commerce brands . You’ll combine outbound (ABM) , PPC capture/retargeting , and email lifecycle to create a repeatable flow of high‑intent meetings (SQLs) for Pinnacle Growth Consulting. What you’ll ownICP & Account Selection: Build tiered target lists; map Founder/CMO/Head of Growth/E‑com Lead. Outbound Engine: Research, write, and iterate multi‑channel sequences (email/LinkedIn/calls); 20–40% personalization for Tier‑A. PPC for Pipeline: Plan & run Google (Search/PMAX/YouTube), Meta, and LinkedIn Ads for capture; enforce pixels, UTMs, audience & retargeting hygiene. Funnel Assets: Launch landing pages, forms, and lead magnets (audits, teardowns, checklists); ensure Calendly routing SLAs and thank‑you flows. Lifecycle/Nurture: Welcome → education → case‑asset → booking flows; deliverability, segmentation, re‑engagement. Qualification & Handoffs: Book meetings, pre‑qualify, and pass crisp handoffs; manage no‑shows & reschedules. Reporting: Weekly dashboards on SQLs, CPQL, inbox rate/bounce/spam, LP CVR, opps & sourced pipeline in HubSpot/Zoho. What makes you a fit3–6 years in B2B agency demand gen / SDR‑to‑demand‑gen path, selling services to D2C/e‑com brands. Track record: 12–20 SQLs/month contributed recently; comfortable owning targets. Hands‑on PPC: Managed budgets ≥₹50k/mo/channel across Google/Meta/LinkedIn ; solid retargeting chops. Deliverability: Dedicated domains, SPF/DKIM/DMARC, gradual warmup, list hygiene; inbox rate ≥90% & spam Tool fluency: HubSpot or Zoho , Sales Navigator , Apollo/Clay , Instantly/Lemlist , GA4 , GTM , Looker Studio . Communication: Sharp research & copy; clear experiment design; reliable execution. 90‑day success looks likeOutbound & nurture live with 150–250 researched accounts; 3–5 sequences running; PPC smoke tests launched. 12–20 SQLs/month , SQL→Opportunity ≥35%; CPL/CPQL at/under agreed thresholds. Domain health green: inbox ≥90%, bounce Benefits & CultureCompetitive pay (₹12–24 LPA) + performance bonus tied to SQL quality & sourced pipeline. Regular offsites & team huddles for strategy, learning, and culture. Good culture : ownership over micromanagement, transparent goals, weekly coaching, and fast feedback. Remote‑first & flexible hours (IST) with occasional UAE overlap when needed. Tools budget (₹15k–₹40k/month) and learning stipend for courses/certifications. Clear KPIs & growth path with documented playbooks and quarterly reviews. Tools you’ll useCRM: HubSpot or Zoho Prospecting: LinkedIn Sales Navigator, Apollo or Clay Ads: Google Ads, Meta Ads, LinkedIn Campaign Manager Analytics: GA4, Google Tag Manager, Looker Studio Outreach: Instantly or Lemlist, Calendly, NeverBounce Collab: Notion, Slack, Loom Compensation₹12,00,000 – ₹24,00,000 fixed per annum + performance bonus; tools budget & learning stipend. ApplyApply on LinkedIn and email your resume + 2 sample cold emails + 1 PPC case (with metrics) + 1 nurture flow to with subject: “Demand Gen Lead - PGC (Your Name)” .
Job Title
Demand Generation Lead - Agency (D2C & E‑commerce)