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Application Requirement: To proceed with your application for this position, please complete the mandatory Pre-Assessment Quiz using the link below: Marketing Lead (Head of Marketing) Location: Delhi-NCR CTC: ₹9–12 LPA (fixed) + performance bonus Type: Full-time | 6 days/week | Work from office Reports to: Co‑founder (Direct Reporting) Role Summary PlayAll’s demand engine across digital and offline channels. Lead digital marketing, drive offline initiatives to boost bookings and academy enrollments, manage CRM and customer support, run clear reporting with the Events team, and be responsible for overall venue occupancy across centers Key Responsibilities Agency & Digital Oversight: Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI. On‑ground demand initiatives: Plan and execute weekly/monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy. Events & Partnerships: Work with the Events team to conceptualize and deliver better weekly events; partner with schools, corporates, and local communities to generate sustained demand. Reporting with Events team: Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions. Lead customer support: Own CS SLAs (first response, resolution), FAQs/macros, feedback loops to fix recurring issues, and CS quality checks. Manage CRM: Build journeys for first‑to‑second booking, renewals, win‑backs, referrals; run WhatsApp/SMS/email campaigns with tight targeting and tracking. Occupancy ownership: Forecast, track, and deliver overall venue occupancy targets; coordinate with Ops/Events to fill shoulder hours and optimize pricing/promos. Must‑Have Qualifications 4–7 years in consumer growth/marketing with on‑ground execution experience. Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement. Strong Hindi & English; comfortable with weekend/event timings; on‑ground execution mindset. Sports/fitness category exposure. Basic design/editing (Canva/Figma) or no‑code landing page skills. About us : PlayAll Sports is a Sports Technology and Infrastructure company. Play.All serves 65,000+ customers every month in our 27 sports complexes along with corporate clients like HCL, KPMG, & American Express. Play.All also provide sports Technology and infrastructure solutions to Institutions and Corporates. For more details visit –