Job Title

Position : Sales Leader – D2C Premium Dairy (Subscription & Value-Added Products) Location : Vadodara, Gujarat (with expansion scope across Gujarat & India) Reporting To : Business Head – Agrifood Purpose Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management. Candidate Profile - Must have prior work experience in Vadodara and strong knowledge of local demographics - Solely responsible for sales, marketing & logistics/D2C delivery management - Education: Any graduate; MBA preferred in Sales & Marketing - Minimum 7–15 years of experience in D2C Milk/Dairy product sales - Additional FMCG sales & marketing experience is strongly preferred Key Responsibility Areas (KRAs) & KPIs 1. **Customer Acquisition & Subscription Growth** – Achieve monthly subscription targets of new customers - KPI: Number of new subscribers per month 2. **Customer Retention & Experience** – Maintain high customer satisfaction and reduce churn. - KPI: Retention rate & churn percentage - Benchmark: ≥ 90% retention, ≤ 5% churn monthly 3. **Revenue & Profitability Growth** – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee). - KPI: Monthly recurring revenue (MRR) 4. **Distribution & Delivery Management** – Ensure efficient last-mile delivery and logistics for customer orders. - KPI: On-time delivery rate - Benchmark: ≥ 95% on-time delivery 5. **Marketing & Brand Visibility** – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption. - KPI: Campaign ROI, app adoption, brand visibility - Benchmark: ROI ≥ 3x on digital spends 6. **Sales Team Leadership** – Recruit, train, and manage a small high-performance sales and delivery team. - KPI: Team productivity vs. target - Benchmark: ≥ 90% target achievement 7. **Compliance & Quality Assurance** – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards. - KPI: Timely Delivery & Customer complaints resolved within SLA Competency Requirements - Strong sales leadership experience in D2C/E-commerce business models - Proven track record in subscription growth and retention - Excellent understanding of dairy/FMCG sector and consumer behavior - Deep knowledge of Vadodara city market and customer demographics - Digital marketing, analytics, and customer lifecycle management skills - Team management, communication, and leadership abilities - Ability to manage sales, marketing, and logistics end-to-end