Job Title

Role Overview Manage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands. Key Responsibilities ● Search Campaign Management Create and optimize Google Ads search, display, and shopping campaigns Manage YouTube advertising campaigns for brand awareness and conversions Implement Bing Ads and other search engine advertising strategies Develop and execute Google Shopping and product feed optimization ● Keyword Strategy & Research Conduct comprehensive keyword research and competitive analysis Develop keyword bidding strategies and budget allocation Implement negative keyword strategies and search query optimization Monitor and optimize for keyword performance and search trends ● Landing Page Optimization Collaborate with web designers on landing page optimization for search traffic Implement A/B testing for landing pages and conversion funnels Optimize Quality Score factors and ad relevance Ensure search ads align with landing page content and user intent ● Performance Tracking & Optimization Set up and monitor conversion tracking and attribution Generate detailed performance reports and optimization recommendations Implement automated bidding strategies and smart campaigns where appropriate Monitor competitor activities and adjust strategies accordingly Key Performance Indicators ● Search campaign ROAS and cost per acquisition targets ● Quality Score improvements and ad relevance metrics ● Keyword ranking improvements and impression share ● Conversion rate optimization and landing page performance ● Budget efficiency and campaign scalability #Hiring #Searchadsspecialist #cloutgency #Job #chennai #hiringinchennai