Key Responsibilities- Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation. - Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies. - Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments. - Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps. - Present insights to senior leadership with clear storytelling that influences strategy and business decisions. - Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.Requirements- MBA/PGDM from a reputed institution. - 8-10 years of experience in consumer insights, market research, and marketing science. - Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth startups. - Work experience with leading research agencies such as Kantar, Nielsen, Ipsos, Fractal, or equivalent. - Ability to thrive in a fast-paced, high-growth environment with strong ownership and strategic thinking.
Job Title
Head of Consumer and Market Insights