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Location: Faridabad (On-site)Employment Type: Full-timeAbout Us:At Pinq, we’re more than just a women’s lifestyle brand—we’re on a mission to bring premium, thoughtfully designed products that add comfort, style, and confidence to everyday life. As we continue to expand, we’re looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns and drive measurable growth for the brand.Role Overview:You will be responsible for strategizing, executing, and optimizing paid campaigns with a strong focus on Google Ads (Search, Shopping, Display, YouTube). A working knowledge of Meta Ads (Facebook & Instagram) will be an added advantage. The right candidate is data-driven, ROI-focused, and passionate about scaling a D2C lifestyle brand.Key Responsibilities:- Plan, manage, and optimize Meta Ads and Google Ads campaigns (Search, Shopping, Display, YouTube) to drive revenue and customer acquisition. - Conduct keyword research, competitor analysis, and A/B testing to improve performance. - Monitor campaign metrics (ROAS, CAC, CTR, CPA) and prepare weekly/monthly reports. - Collaborate with creative and brand teams to ensure ad messaging resonates with our audience. - Manage budgets efficiently and maximize ROI across campaigns. - Support Meta Ads campaigns when required. - Stay updated with the latest trends in performance marketing and e-commerce.Requirements:- 2–4 years of proven experience in Meta and Google Ads campaign management (e-commerce/D2C preferred). - Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Excel/Sheets. - Ability to balance creativity with numbers to deliver growth.What We Offer:- Opportunity to be part of a fast-growing women’s lifestyle brand. - Competitive salary with performance-based incentives. - A creative and collaborative work environment. - On-site role at our Faridabad office.