Job Title

CausalFunnel is actively seeking enthusiastic Marketing Specialist to join our growing team! This is a great opportunity for passionate and motivated individuals to gain hands-on experience in Digital Marketing in real word.Key ResponsibilitiesAs a Marketing Specialist, your primary responsibilities will include:1. PPC (Pay-Per-Click) Ads Management (Must Have)- Creating, optimizing, and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc. - Monitor campaign performance and suggest adjustments to maximize ROI. - Conduct keyword research and audience analysis for targeting. - Prepare performance reports and provide actionable insights. - Always on the look out for new PPC techniques and algorithms for better ROAS.2. Content Writing and Search Engine Optimization- Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns. - Collaborate with the marketing team to develop content ideas and editorial calendars. - Proofread and edit content for clarity, tone, and adherence to brand guidelines. - Research and incorporate trending topics relevant to our industry. - Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits. - Optimize website content and structure to improve organic search rankings. - Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements. - Stay updated with SEO trends and algorithm changes.Qualifications & SkillsWe’re looking for someone who is passionate about digital marketing, creative, and eager to learn.Required Skills:- Good knowledge of PPC platforms such as Google, Facebook, Pinterest Ads. - Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs). - Strong written communication skills with the ability to create compelling content. - Basic understanding of marketing analytics and performance metrics. - Proficiency in English Content Writing