Job Title

Data Scientist – Digital Advertising & Marketing Technology Specialist. Drive efficiency and maximize campaign outcomes through the development of machine learning models and optimization algorithms for ad delivery. Main Responsibilities: Evaluate and define optimization problems for ad delivery, establishing relevant KPIs, metrics, and monitoring dashboards to measure performance. Implement data preprocessing, feature engineering, and model development for tasks such as price optimization, click-through rate/purchase conversion rate prediction, and creative performance analysis. Carry out offline evaluations and simulations, followed by online deployment and A/B testing strategies to enhance ad delivery effectiveness. Apply MLOps best practices including training/inference pipelines, drift detection, automated rollback, and governance for quality and privacy in machine learning operations. Collaborate with cross-functional teams to translate business requirements into actionable data-driven solutions that meet stakeholder needs.