Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail . We build meaningful digital experiences and products - ranging from home decor and lifestyle solutions to e-commerce tools and global D2C brands. Our mission is to turn ideas into practical products that enhance everyday living and create scalable digital-first brands.Role Description This is a freelance, part-time, remote role for a Performance Marketer / D2C Growth Marketer with strong experience in e-commerce.You will be responsible for planning and executing growth strategies for our D2C brand SafnixGo , focused on international markets (US/UK/EU).Key areas include paid ads, funnel optimisation, creative direction, and data-driven insights.The ideal person is a blend of strategist + executor , comfortable with D2C marketing, video-first growth, and performance analytics.Responsibilities Looking for someone who can: Run high-converting Meta (Facebook + Instagram) and Google Ads Build and optimise D2C funnels for sales growth Suggest Shopify CRO improvements (strategy only, no coding) Guide & plan video creatives for Reels, Shorts, and paid ads Support organic growth on Instagram, Facebook, and YouTube Provide basic SEO recommendations Analyse campaign data to improve ROAS, CAC, CTR & conversions
Job Title
Digital Growth Strategist (D2C Focus)