Job Title

Job descriptionAbout Sova Sova is building the Apple of Supplements — using data, science, and robotic manufacturing to personalize health at scale. Our flagship product, SovaX, is Asia’s first custom-made gut health supplement powered by SovaIQ™, our proprietary Health OS that uses biomarker data + AI. We are backed by top global investors and driven by one mission: Add a billion healthy years to the world. Role: Brand Manager This is a high-ownership role leading three core pillars: Brand Marketing, Growth Marketing, and New Product Development for a fast-growing D2C health brand. What You’ll Do New & Existing Product Development Conduct customer/market research to identify insights. Lead product differentiation, positioning, and creative direction. Build and execute GTM plans (messaging, targeting, channels, P&L planning). Growth Marketing Create acquisition-focused ad briefs for Meta/Google. Build retention campaigns (email, loyalty, cross-sell). Optimize CAC, ROAS, CTR, Thumbstop & Thruplay rates through continuous testing. Brand Marketing Own brand identity and storytelling across social channels. Run content-led campaigns to drive awareness and engagement. Use social listening & sentiment analysis to refine messaging. P&L, E-commerce & Cross-Functional Ownership Drive end-to-end sales & marketing for e-commerce & quick commerce. Work closely with product, creative, sales, and ops teams. Track KPIs: CAC, retention, brand awareness, product adoption. Who Should Apply Experience in D2C brand management, category ownership, or product development. Strong in customer insights, differentiation strategy & GTM execution. Hands-on operator with a bias for action and experimentation. Data-driven: comfortable with performance analytics and ROI-based decision-making. Excellent communication, storytelling, and cross-functional collaboration skills. What You Can Expect High ownership and direct impact on brand, growth, and product. Competitive compensation and fast-tracked learning. A mission-driven, creative, execution-first culture. Freedom to test, iterate, innovate — with room to fail and grow. Share your cv at