Job Title

Position:Performance Marketing ManagerLocation: New DelhiRoles & Responsibilities:Plan and manage paid campaigns onGoogle Ads(Search, Display, Shopping, YouTube) andMeta Ads(Facebook, Instagram). Conduct market research and optimize ad creatives, copies, and landing pages. Monitor and analyze campaign performance usingGA4, Meta Business Suite, and other analytics tools. Optimize campaigns for KPIs:CTR, CPC, ROAS, CPA, Conversion Rate, CAC. PerformA/B testingon creatives, audience, and bidding strategies. Manage ad budgets and use smart bidding:Target CPA, Maximize Conversions, ROAS bidding. Work with design/content teams to create high-performing ads aligned with brand goals. Build and refine audiences using demographics, interests, behaviors, andlookalike+retargetingstrategies. Implement tracking:UTMs, Pixels, Conversion Tracking, GTM. Prepare performance reports with actionable insights. Track industry trends, competitor activities, and explore new marketing opportunities. Experiment with new ad formats, automation, AI tools, influencer/affiliate marketing, and UGC ads.Requirements:5-8 years of experience inperformance marketingorpaid mediawith a proven track record of managing high-budget campaigns for FMCG products. Technical Skills: Hands-on experience withGoogle Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and third-party tracking tools. Strong proficiency indata analysis, A/B testing, and conversion rate optimization (CRO). Knowledge ofSEO, landing page optimization, and remarketing strategiesis a plus. Soft Skills: Strong analytical and problem-solving skills with adata-driven mindset. Excellent communication skills to collaborate with creative, content, and development teams. Ability towork in a fast-paced environmentand manage multiple campaigns simultaneously.Preferred Qualifications:Google Ads & Facebook Blueprint certificationsare a plus. Experience witheCommerce, SaaS, or lead-generation campaigns. Familiarity withautomation tools, AI-driven bidding, and third-party ad management platforms.Send Your Cvs at sanjana.kumari@ or you canWhatsapp at 7004406945