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Job Title


FMCG Product Manager


Company : Chaizup Consumer


Location : Durgapur, West Bengal


Created : 2025-12-15


Job Type : Full Time


Job Description

Company DescriptionChaizup is revolutionizing the future of chai by blending a 45-year tea heritage with modern FMCG innovation. The company offers a Modern Chai+ platform combining traditional Indian chai with contemporary global formats, delivering products such as instant chai, wellness beverages, and iced teas. By redefining convenience, authenticity, and taste, Chaizup caters to the demands of the new-age consumer. With operations spanning India and over 18 global markets, Chaizup is among the fastest-growing beverage FMCG brands, leveraging strong networks across General Trade, Q-Commerce, Railways, HoReCa, and exports.Role DescriptionThis is a full-time, on-site role for a Product Manager located in the Kolkata metropolitan area. The Product Manager will oversee the entire product lifecycle, from ideation to launch, working on developing innovative products aligned with the company’s vision. Responsibilities include conducting market research, defining product roadmaps, collaborating with cross-functional teams, and analyzing product performance. The role requires close coordination with teams including marketing, sales, supply chain, and operations to ensure successful product development, strategy, and execution.Qualifications- Experience in Product Management, including managing product lifecycles and creating product roadmaps. - Strong skills in Market Research, Data Analysis, and Strategic Planning. - Exceptional Communication, Leadership, and Problem-Solving skills. - Knowledge of FMCG market trends, customer behavior, and supply chain processes. - Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus. - Previous experience in the FMCG or beverage industry is highly desirable. - Eagerness to work in a fast-paced and dynamic environment with a focus on results.