Work Exp: Minimum 3 years of E-commerce hands-on experience in managing and maintaining marketplace accountsResponsibilities- Formulate and execute Marketplace Strategies, align the and deliver monthly business plans for revenue growth on all the marketplaces and ensure profit targets are met. - Execute brand strategy, integrated communication and media plans to drive growth on marketplace platforms. - Monitoring product sales and boosting it by using keywords searched and optimized content & regular paid- unpaid promotions. - Define the assortment strategy to establish a clear vertical differentiation vis-a-vis horizontal marketplace. - Design & execute effective promotions strategy to push sales numbers as well as uplift visibility. - Work with marketing, merchandising and creative teams in our integrated planning process to deliver a cohesive shopping experience across all marketplace touchpoints. - Ensure smooth daily operations of our business on all external platforms. - Trouble shoot & resolve operational issues if any with ecommerce aggregator. - Identify high potential strategic partnerships and constantly engage with existing marketplaces and build strong relationships to drive a higher preference for our brand. - Competition monitoring and gathering market intelligence. - Detailed analysis of sales trends, funnels, conversions & all key metrics and sharing relevant insights. - Monitor performance & optimize/course correct. - Plan & deploy the monthly budgets efficiently for each platform and track the spending effectively. - Optimize continuously to ensure high ROI & minimize CAC. - Responsible for listing new products on the marketplaces like Amazon, Flipkart, Nykaa & doing regular audits to ensure that correct listing is live on the platform.Qualifications- Minimum GraduationDesired Candidate Profile:- Preferred candidates with experience in B2C & B2B & D2C e-commerce business. - Having experience in B2C & B2B channels - Experience in P&L management, accountability and strengthening brand consistency across all sales channels. - Strong project management and analytical skills to guide business strategy decisions. - Clear communication, presentation and interpersonal skills to aid working with other teams.
Job Title
Key Account Manager Marketplaces