Key Responsibilities1. SEO Strategy & Execution Contribute to planning and executing SEO strategies across categories such as NEET, JEE, Commerce Pro, and Upskilling. Perform on-page and off-page optimization based on data insights. Support monthly/quarterly goals for organic traffic, keyword visibility, and lead generation. 2. Technical SEO Conduct regular website audits using Screaming Frog, GSC, SEMrush, and other tools. Identify and resolve crawl, indexation, and technical performance issues. Ensure correct use of schema markup, canonical tags, robots.txt, and sitemaps. Collaborate with developers and UI/UX teams to enhance Core Web Vitals, page speed, and overall site health. 3. Content Optimization Work with content teams and subject experts to create SEO-friendly articles, landing pages, and program descriptions. Perform keyword research, competitor benchmarking, and SERP analysis. Refresh and optimize existing content to sustain rankings and improve relevance. 4. Analytics & Reporting Monitor KPIs including organic traffic, impressions, CTR, rankings, and conversions. Extract insights from GA4, GSC, SEMrush, Ahrefs, and related tools. Prepare weekly and monthly performance reports with actionable recommendations. 5. Cross-Functional Collaboration Coordinate with PPC, Social Media, Content, and CRM teams for integrated digital campaigns. Support link-building and outreach initiatives. Share SEO findings, trends, and best practices with internal teams. 6. Trend Monitoring & Innovation Stay updated on algorithm changes and emerging SEO trends. Experiment with new techniques, AI-based tools, automation, and testing methods. Identify opportunities in video SEO, local SEO, and structured content strategies.Candidate ProfileQualifications & Experience 3–5 years of hands-on SEO experience (EdTech experience preferred). Strong skills in technical SEO, keyword research, and analytics. Working knowledge of CMS platforms (WordPress preferred) and basic HTML/CSS. Analytical, detail-oriented, and strong communication skills. Tools & Platforms SEO:GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, Ubersuggest AI Tools:ChatGPT, Jasper, Surfer SEO, Frase, etc. Project Management:Asana, Trello, NotionWhy Join Xylem Learning? Join a fast-growing EdTech brand impacting learners across India. Collaborate with talented educators, marketers, and creators. Opportunity to innovate and drive meaningful SEO initiatives. Competitive salary and a growth-focused work environment.
Job Title
Senior Associate SEO