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Job Title: Account Manager - Social & BrandingLocation: HyderabadAbout the CompanyGenY Medium is a national, independent digital marketing agency focused on providingperformance marketing & digital-creative solutions to enterprise brands and post-Series Astartups.GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won thedigital mandates of several iconic national/MNC brands. Read more about us here.Role:He/ she will be the face of the company for the clients and will be responsible for effectiveservice delivery to clients.The job includes relationship management with clients, creating Online Marketing Plans asper their business goals and executing them with the help of internal teams of Content,Design, Analytics and Tech.Responsibilities:Client Engagement & Relationship Management: Communicate with clients on a regularbasis to understand their business goals and required services.Strategic Planning: Develop online marketing plans as per the business goals of clientscomprising of one or all of the following aspects:Online Advertising for Customer AcquisitionContent Marketing: Social media, Blogs, Infographic, etc.Social Media Branding CampaignsEmail MarketingOnline Reputation ManagementBrand Communication: Develop communication strategies for various brands based oncustomer personas.Project Management: Coordination with internal functional teams of content, design,analytics & tech to ensure excellent delivery of Online Marketing Plans Guidance & support tointernal team for effective sent service deliveryReporting & Reviews of Account Performance: Measure impact on a regular basis and ensurecourse correction based on the success indicatorsDesired Skills and Experience:Relevant experience in marketing, branding is preferred. Understanding of marketingprinciples is a must.In-depth knowledge and understanding of social media platforms, online advertising, content marketing, etc.Communication Skills: Good communication skills, both written and verbal is a must. Beingable to articulate campaign ideas to clients and internal stakeholders is essential.Analytical Skills: A command on numbers, marketing effectiveness measurement is essentialStrong project management or organizational skills