Job Title

Location: GurgaonDepartment: Performance Marketing / GrowthApply: Immediate Joiner OnlyExperience: 3–5 YearsWe are looking for an experienced Assistant Manager – LinkedIn Lead Generation (Paid Ads) to lead and execute high-performance LinkedIn advertising campaigns that consistently generate qualified B2B leads and fuel our sales pipeline. This role requires deep expertise in LinkedIn Ads, targeting, ABM-style segmentation, and continuous optimization to deliver strong ROI.LinkedIn Paid Lead Generation· Plan, launch, and manage end-to-end LinkedIn Paid campaigns (Sponsored Content, Lead Gen Forms, Message Ads, Dynamic & Text Ads).·Build and optimize high-intent audience segments using LinkedIn Campaign Manager, Sales Navigator, and CRM insights.·Own budgets, bidding, pacing, and daily campaign performance monitoring to maximize ROI.·Write strong B2B-focused ad copy and collaborate with designers for high-converting creatives.·Set up and optimize LinkedIn Lead Gen Forms, landing pages, and retargeting flows.ABM-Focused Targeting & Campaigns·Create targeted account-based lead generation strategies for high-value accounts.·Collaborate with Sales/BD teams to finalize Target Account Lists (TALs).·Run multi-layered ABM campaigns using LinkedIn ads + retargeting + personalized content.·Use ABM or native tools (Demandbase, 6sense, etc.) to measure engagement and influence.Performance Tracking & Optimization·Track daily metrics: CTR, CPL, CVR, CPA, lead quality, and LinkedIn lead form performance.·Conduct A/B tests across ad formats, creatives, audiences, and landing pages.·Prepare weekly/monthly performance dashboards with clear insights and next-step actions.·Measure ABM metrics: account engagement, pipeline contribution, and ROAS.Qualifications & Skills·3–5 years of proven experience running B2B LinkedIn Lead Generation campaigns.·Strong understanding of LinkedIn Campaign Manager and Sales Navigator.·Experience with CRM platforms (HubSpot/Salesforce preferred).·Comfortable analyzing performance using Google Analytics & Excel/Sheets.·Knowledge of ABM tools (Terminus, Demandbase, 6sense) is a strong plus.·Ability to work with creative teams to develop compelling ads.How to ApplySend your updated resume to: shobhit.kumar@