Job Title: Marketing Automation Manager (Immediate Joiners preferred)1. About the RoleMarketing Automation Manager who can turn ideas and data into high-performing, automatedcampaigns that attract, engage, and convert leads at scale.You’ll be the bridge between marketing strategy and technology — designing smart workflows,nurturing programs, and campaigns that move prospects through the funnel with precision.If you enjoy building systems that help marketing run faster, smarter, and more efficiently, thisrole is for you.2. Key ResponsibilitiesA. Strategy & Planning● Develop a clear automation road map that supports our growth and demand generationgoals.● Build audience segments and workflows based on buyer behavior, intent, and life cyclestage.● Define success metrics and KPIs that connect marketing performance to businessresults.B. Campaign Execution● Design and run multi-channel automated campaigns — from onboarding and nurturejourneys to event triggers and re-engagement flows.● Ensure a consistent brand voice and experience across every touchpoint (email, chat,SMS, webinars, and beyond).● Continuously test, learn, and optimize to improve engagement and conversions.C. CRM & Data Integration● Connect marketing automation tools with CRM systems like Salesforce or Odoo toenable end-to-end lead tracking.● Maintain data hygiene — clean, segment, and enrich lead records regularly.● Build lead scoring and routing logic that helps sales focus on high-intent opportunities.D. Analytics & Optimization● Track how campaigns perform — open rates, CTRs, conversions, and ROI.● Use A/B testing to experiment with content, design, and audience targeting.● Build reports and dashboards that show what’s working (and what’s not).● Monitor funnel performance from MQL to SQL to closed deals.E. Collaboration & Enablement● Work closely with content, design, and sales teams to create journeys that match thebuyer experience.● Partner with RevOps to ensure accurate attribution and reporting across the tech stack.● Support sales teams with data-driven insights, nurturing sequences, and automation thatmake their jobs easier.F. Innovation & Technology● Explore new tools, integrations, and ideas that make automation smarter and morepersonalized.● Document and standardize automation workflows and best practices.● Keep an eye on deliverability, compliance, and data protection standards.3. Required Key SkillsCategory What It MeansTools & Tech You’ve worked with platforms like HubSpot, Marketo, 6sense, Salesforce, Odoo CRM, or ActiveCampaign, Apollo.io. You know how to pull insights from Google Analytics or Looker Studio, and you are familiar with integration tools such as Zapier or Google Tag Manager.Marketing Know-howYou understand lead nurturing/scoring, segmentation, campaign design, and lifecycle marketing.Data Mindset You’re comfortable analyzing funnels, ROI, and attribution to guide decision-making.Organization You can manage multiple campaigns and stakeholders while keeping timelines tight.Compliance SavvyYou’re familiar with GDPR, CAN-SPAM, and data privacy best practices.Soft Skills You think strategically, communicate clearly, and love problem-solving through collaboration.5. Qualifications● Bachelor’s or Master’s degree in Marketing, Business, or related field.● 6–10 years of experience in B2B marketing automation, campaign operations, orgrowth marketing.● Proven track record managing end-to-end automation programs that directly influencepipeline and revenue.● Certification in HubSpot, Marketo, or Salesforce preferred.● Experience in SaaS, IT services, or enterprise B2B environments.
Job Title
Marketing Automation Manager