Brand & Growth Manager (AI-Savvy, CMO-Track) | 6–8 YearsLocation: Work From Office | Gurugram, Haryana • Team: Marketing • Employment: Full-timeRole summaryOwn the brand narrative and the growth engine end-to-end. You’ll convert strategy into measurable pipeline by operating at CMO depth (positioning, messaging, GTM, lifecycle, analytics) while running a high-tempo, AI-assisted marketing operation with clear guardrails and ROI discipline.What you’ll ownBrand & positioning- Define mission, ICPs, category, differentiation; maintain a single source of truth for messaging (web, decks, sales collateral, PR). - Enforce tone, visual standards, and brand QA across all touchpoints.GTM & launches- Plan and ship product/feature launches: narratives, proof (use cases, case stories), enablement kits (battlecards, ROI one-pagers), and post-launch readouts.Growth & lifecycle- Build a repeatable funnel: awareness → engagement → MQL/SQL → revenue → expansion. - Stand up lifecycle programs (email/in-app/webinars/community) with clear segmentation and offer testing.Digital & performance- Operate a focused mix (SEO/content, LinkedIn, paid pilots on Google/Meta/LinkedIn) with budget guardrails. - Drive landing-page and offer experimentation; maintain test backlogs and clean experiment readouts.Content & social- Editorial calendar for thought leadership and POV; scale founder/leadership LinkedIn with quality over volume. - Convert complex product ideas into concise copy, visuals, and narrative decks.Revenue enablement- Equip Sales/BD with ICP briefs, competitive teardowns, objection handling, and sequence templates; align marketing → sales SLAs.Measurement & ops- Set north-star + operating metrics (brand search, qualified traffic, MQL/SQL, win-rate, CAC, payback, LTV). - Build a simple dashboard; run weekly reviews; recommend “stop/scale/fix” actions with cost/impact.AI-augmented marketing (with guardrails)- Design prompt libraries and SOPs for research, briefs, drafts, repurposing, and creative ideation. - Use AI tools to speed insight synthesis and asset production; apply human-in-the-loop checks for factuality, brand voice, and compliance. - Track productivity deltas (turnaround time, content velocity, experimentation throughput).Must-have qualifications- 6–8 years in brand/growth or product marketing in tech (SaaS/FinTech/AdTech/Consumer preferred) with accountable ownership of narrative, web, content, and demand programs. - Demonstrated wins across positioning + GTM + funnel metrics (e.g., ↑ qualified pipeline, ↑ win-rate, ↓ CAC/payback). - Hands-on digital execution (SEO/content, LinkedIn, basic paid), strong copy for web/decks/announcements. - AI competency: practical use of ChatGPT/Claude/Copilot for research synthesis, briefs, first-drafts, and QA; can define prompt standards and review criteria. - Operator mindset: rigorous planning, crisp comms, agency/vendor management, and budget ownership.Nice to have- Experience in payments/fintech, media/adtech, retail, or B2B SaaS. - Sales enablement depth; event/partner co-marketing; PR fundamentals. - Light design chops (Figma/Canva) for quick mockups.Tools you’re fluent with (indicative)- Analytics & growth: GA4, Looker Studio, Amplitude/Mixpanel, Hotjar; A/B (VWO/Optimizely). - SEO & content: Search Console, Keyword Planner, Semrush/Ahrefs. - Marketing ops & web: HubSpot/Marketo (or equivalent), Webflow/WordPress. - Collab & creation: Notion/Confluence, Figma/Canva, Slides. - AI: ChatGPT/Claude/Copilot; prompt templates, brand-voice checks, and fact-checking workflows.What success looks like (6–12 months)- A clear, adopted brand narrative and messaging architecture. - A repeatable growth rhythm with measurable lift (e.g., +X% qualified pipeline, +Y% win-rate, ↓ CAC/payback). - Launch discipline with enablement kits and tidy post-mortems. - AI-assisted ops that reduce turnaround time and increase content/experiment velocity without sacrificing quality.Location & work setupFull-time, office-based in Gurugram. Candidates outside NCR should be open to relocation.How to applyEmail with subject “Brand & Growth Manager (6–8 yrs)” and include:- Resume (PDF) - 2–3 samples (web pages, decks, campaigns, content, LinkedIn posts you led) - 4–6 lines on a brand/product you helped position or grow, and the measurable outcomeEqual OpportunityWe welcome applicants from all backgrounds and are committed to a fair, inclusive, and accessible hiring process.
Job Title
Head of Marketing