Key Responsibilities- Own and drive the company’s overall visual direction, producing high-quality graphics, illustrations, animations, videos, and motion content while setting the creative standards for the team. - Independently conceptualize and execute high-impact design initiatives, from brand campaigns to complex product storytelling. - Design marketing and product assets—including emails, landing pages, social media campaigns, presentations, infographics, print collateral, and event material—with a strategic, narrative-driven approach. - Lead the evolution of brand guidelines, visual systems, typography, color frameworks, and design principles to maintain consistency across all touchpoints. - Mentor and guide junior and mid-level designers, providing creative direction, feedback, and coaching to improve design quality and team performance. - Collaborate closely with marketing, product, growth, and development teams to ensure aligned, cohesive, and high-performing design output. - Leverage AI tools to generate variations, accelerate workflows, and create scalable design systems and templates. - Oversee modular design frameworks (email templates, UI banners, thumbnails, etc.) to drive efficiency and creative consistency across campaigns. - Manage multiple complex projects end-to-end—prioritizing, planning, and executing with minimal supervision—while ensuring exceptional quality and timely delivery. - Transform complex SaaS concepts into clear, engaging, user-centric visual stories that elevate brand perception and product understanding. - Contribute to high-level creative strategy, pitching ideas and presenting design rationale to leadership stakeholders.Requirements- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field. - 7+ years of professional design experience, preferably within SaaS, technology, or high-growth start-up environments. - Mastery of Adobe Creative Suite, Figma, and strong fluency in modern design systems. - Advanced skills in motion graphics, 2D animation, GIF creation, and video editing is a plus. - Deep expertise in typography, color theory, layout, composition, and accessibility standards. - Proven experience designing across digital, web, product, email, and social media marketing campaigns. - Demonstrated ability to lead designers, run critiques, and elevate creative output for the broader team. - Excellent communication, storytelling, and creative problem-solving skills. - Ability to manage fast-paced, high-volume design cycles while maintaining exceptional quality. - Knowledge of prototyping tools (Sketch, Axure) and data visualization concepts is a plus. - Strategic mindset with the ability to align design decisions with business goals.
Job Title
Principal Graphic Designer