Key ResponsibilitiesContent Strategy & Planning- Develop and maintain content strategies for web pages, portals, campaigns, and print materials. - Conduct audience research to understand user needs and design content accordingly. - Partner with campus units to align content with institutional goals and messaging standards.Content Creation & Editing- Write, edit, and structure content for clarity, usability, and accessibility. - Translate complex academic or administrative information into concise, student-friendly language. - Create content types such as website copy, program descriptions, guides, newsletters, FAQs, email communications, and social media posts.User Experience & Accessibility- Apply UX writing principles to improve navigation, comprehension, and task completion. - Ensure all content complies with accessibility standards - Conduct content audits, usability tests, and continuous improvement initiatives.Collaboration & Stakeholder Engagement- Work closely with faculty, staff, and leadership to gather information and validate content. - Collaborate with designers, developers, and marketing teams to deliver integrated digital experiences. - Provide training and guidance to content contributors across the university.Content Governance & Quality Assurance- Maintain consistent tone, voice, and style across platforms. - Manage content lifecycle, including updates, reviews, and archiving. - Use analytics to evaluate content performance and recommend improvements.
Job Title
Content Designer