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Role:Marketing Manager Experience:5–7 years (must have worked D2C Fashion brands) Location:Bengaluru, Karnataka Industry:Fashion & LifestyleAbout Us: Shakti Brandz Pvt Ltd. is a vibrant house of clothing brands, proudly managing IVOC, Bene Kleed, and Ura Street. We sell our exceptional products across various marketplaces and through our dedicated D2C platform, . Our company culture is dynamic and energetic, making Shakti Brandz a fun, young, and agile place to work. We are committed to fostering innovation and delivering outstanding service.Job Summary: We are looking for a dynamic Marketing Manager with hands-on experience inD2C fashion brands . The ideal candidate understands brand building, digital-first communication, performance-driven campaigns, influencer collaborations, and consumer behavior in the youth/fashion segment. This role demands someone who hasexecuted and scaled marketing in a fashion brand.Key Responsibilites: Brand & Communication Build and execute the completebrand marketing strategyfor the D2C fashion category. Ensure brand consistency across website, social media, marketplace creatives & campaigns. Lead seasonal storytelling, campaign shoots, launches, and fashion-led communication. Digital Marketing & Growth Plan and manageintegrated marketing calendarsfor monthly/quarterly brand growth. Oversee social media strategy: content types, reels, lifestyle storytelling, and trends. Work closely with performance marketing to drive traffic, conversions & retention. Coordinate with e-commerce team for category pushes, launches & promotional events. Influencer & Community Marketing Build influencer pipelines across nano, micro, and macro creators. Create and managecreator campaigns , barter programs, and event collaborations. Drive UGC + creator-led content to power D2C consumer trust. Campaigns & Activations Plan, execute, and measure fashion campaigns (drops, lookbooks, seasonal stories). Identify partnership & brand-collab opportunities (events, festivals, pop-ups). Support offline activations, exhibitions & college event branding when applicable. Analytics & Reporting Monitor brand KPIs: reach, engagement, traffic, CTR, conversion rates, CAC, retention. Analyse campaign data and provide actionable weekly/monthly insights. Conduct competition benchmarking — D2C fashion, apparel, lifestyle brands.Required Skills: Strong understanding ofD2C fashion. Hands-on experience withInstagram-first brand building . Good understanding of paid marketing (Meta, Google), even if not running ads directly. Influencer marketing experience with fashion/lifestyle creators. Ability to ideate & oversee shoots, campaign production & fashion content. Strong communication, storytelling & project management skills. Analytical mindset with comfort in numbers, dashboards & insights. Ability to work cross-functionally with performance, e-comm, design & ops teams.Preferred Qualifications: 5–7 years in marketing forD2C fashion. Experience workingin-house for a D2C brand OR at an agency with D2C fashion clients . Fashion/lifestyle industry knowledge is mandatory (No IT/SaaS/Tech background). Bachelor's degree in Marketing, Fashion Management, Communication, or similar.