Job Description: Social Media & Content Manager Department:Marketing – VLCC School of Beauty Location:VLCC Corporate Office, Gurgaon CTC:Up to ₹9 LPARole Overview VLCC School of Beauty is seeking acreative, fast-thinking, and detail-oriented Social Media & Content Managerto lead end-to-end content creation across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp channels. This role requires strong storytelling ability, video scriptwriting experience, and hands-on ownership of creator-driven content. You will collaborate closely with designers, institute teams, and student creators to build a strong digital presence for India’s leading beauty & wellness education brand.Key Responsibilities (KRAs) 1. Social Media Content Management (Organic) Build monthly content calendars for Instagram, Facebook, YouTube, and LinkedIn. Create high-engagement posts around beauty, skin, hair, makeup, and student life. Produce compelling content showcasing institute life: Student success stories Placements Events & workshops Faculty features 2. Content Ideation & Scriptwriting Develop concepts, reel ideas, scripts, supers, and storyboards. Identify trending formats and adapt them to VLCC School of Beauty’s tone. 3. Website & Performance Creative Content Write content for landing pages, blogs, web pages, and institute information pages. Provide copy and content direction for performance creatives (static + video). Ensure brand alignment across all Meta & Google creative assets (no media buying involved). 4. Creator & Vendor Management Identify, brief, and manage external creators, freelance talent, and student ambassadors. Coordinate reel shoots, campus content creation, and faculty-led video sessions. 5. Cross-Functional Collaboration Work closely with the design team for creative outputs. Coordinate with institute teams for classroom footage, events, testimonials, and workshops. 6. Reporting & Analytics Track engagement, reach, and content performance. Prepare monthly insights and recommend optimization strategies.Eligibility Criteria Educational Qualification Bachelor’s Degree in Marketing, Mass Communication, Journalism, English, or related fields. Certifications in Digital Content, Beauty, or Social Media are a plus. Experience 3–5 yearsof relevant experience in social media & content creation. Experience inbeauty, wellness, education, youth or lifestyle brandspreferred. Must have handledInstagram Reels strategy, scripting & creator management .
Job Title
Social Media Manager