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At ASBL, we’re more than just builders we’re creators of exceptional living experiences. With a legacy spanning over three decades through Ashoka Builders, we launched in 2017 to redefine what home truly means. Every home we craft is a masterpiece of thoughtful design, innovation, and unparalleled quality. Led by our visionary CEO, Ajitesh Korupolu, we’re on a mission to break the mold in residential real estate. We prioritize YOU our customers at every step, offering not just houses but transformative living spaces.What Makes This Role Exciting?- Lead the full marketing-to-sales system for one of India’s most tech-driven real estate brands. - Convert brand demand, digital funnels, and on-ground sales into measurable, scalable systems. - Build attribution-driven models that tie every rupee spent to real outcomes. - High-ownership IC role — collaborate deeply with marketing, digital, and sales teams to drive growth. - Shape the future of real-estate demand generation & sales efficiency through technology, data, and product thinking.You will be the go to person for- Owning ASBL’s entire sales & marketing funnel — from channel spend to site visits and - conversions. - Designing and optimizing systems that make every lead, campaign, and rupee measurable, - predictable, and repeatable. - Building and refining CRM, lead management, funnel design, attribution, and reporting systems. - Partnering with digital, brand, and sales teams to align demand gen with conversion excellence. - Running experiments for audience, creatives, channels, and onsite conversion levers. - Ensuring data integrity, pipeline visibility, and decision-grade analytics across teams. - Working with engineering/digital teams to build automation, dashboards, and reporting loops. - Identifying drop-off points and improving velocity, qualification, and conversion rates across the - funnel. - Bringing modern growth frameworks to real-estate GTM and sales ops.Are You the One We Need?- Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).Experience That Counts:- 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C revenue-funnel environments .Why You’ll Love Working Here:- Growth Galore: Unlock professional growth with mentorship, cutting-edge training, and clear career - paths. - Culture That Cares: Thrive in an environment that celebrates collaboration, innovation, and - individuality. - Perks to Perk You Up: Competitive pay, unique benefits, and meaningful work that directly impacts - lives. - Make a Difference: Be part of something bigger—creating homes that change the way people live - and dream.Qualifications That Shine:- Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).Experience That Counts:- 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C - revenue-funnel environments .Skills That Set You Apart:- Strong understanding of CRM systems, sales funnels, attribution, and marketing automation - Data-driven decision maker with an operational and systems-thinking mindset - Hands-on experience shaping demand funnels and conversion playbooks - Ability to work across growth, marketing, and sales functions - Comfort with dashboards, analytics, spend efficiency, and funnel metrics - Ability to convert on-ground sales behaviours into structured, tech-enabled workflows - Strong communication and cross-functional collaborationThe Cherry on Top:- Experience in high-ticket B2C - Familiarity with attribution platforms, CDPs, marketing automation, or sales enablement tools - Track record of improving CAC, SQL→closure rates, or marketing-to-revenue velocityBenefits & Perks – Because Your Well-Being Matters- Purpose-Led Culture – Join a company where values come first: One Team, Growth Mindset. - Time to Recharge – 30 days of leave every year (12 earned, 12 sick, 6 casual) so you can balance work and life. - Celebrating Together – 16 general holidays + 2 optional holidays annually. - Comprehensive Health Cover – Group Mediclaim insurance of ₹5,00,000 for you, your spouse, and up to 2 children. - Extra Security – Personal Accident Insurance for peace of mind.We believe happy, healthy teammates do their best work — and we’re committed to supporting you every step of the way.