Job Title

DIGITAL MARKETING MANAGER AT ETERNZAbout Eternz:Eternz is on a mission to redefine how India buys, experiences, & falls in love with jewelry. With 150+ premium brands live & fresh Pre-Series A funding from marquee investors, we're India's #1 jewelry marketplace in a $94B+ category that's racing online. This is not just another role — it's your chance to own performance marketing at internet scale and drive the engine that powers India's fastest-growing jewelry platform. We're looking for a hands-on Performance Marketing Lead who lives and breathes Meta & Google Ads, understands CAC/LTV math deeply, and can scale campaigns that convert discovery into love (and repeat purchases). Someone who thrives in building sharp campaigns, experimenting with creatives, and pushing the ROI frontier week on week. If you've been waiting to build, own, and scale performance marketing from the ground up and shape the future of jewelry commerce in India, then this is the role for you.Position Overview:As a Performance Marketing Lead specializing in the Jewelry category, you will be responsible getting quality traffic to the website/mobile and CAC is the core metric. You will be closely working with the founder to strategize Marketing Campaigns across channels.Core Responsibilities:You will be a core part of our marketing & growth team. Basic Expectation is that you lovespending good amount of time on the ads dashboard, play with it and optimize campaignsfor best ROAS. Your responsibilities will include:• Own key KPIs: Website/App Conversions, CAC, MAU, DAU, Stickiness, Retention,Purchase Cohorts, Repeat Rates• Plan, execute, measure, and report on performance marketing campaigns acrosscategories, brands, and platforms (Meta & Google as core, but open to experimentingwith others like YouTube, Snapchat, Programmatic, Apple)• Drive acquisition efficiency (CAC, ROAS, CR) while simultaneously improving customerretention (repeat rates, cohort health, LTV)• Build & run CRM journeys (email, push, in-app) to improve engagement andreactivation• Segment audiences, run cohort analyses, and identify opportunities to deepenengagement and repeat purchases• Work closely with design/content to deliver high-performing creatives across allcustomer touchpoints (ads, CRM, website, app)• Continuously A/B test creatives, messaging, and channels to unlock new growth levers• Plan & execute launches for new brands/collections with acquisition + retentionstrategies• Collaborate with internal stakeholders and agency partners to align marketing planswith business objectives• Constantly scan for trends, insights, and new audiences to test and scale• Collaborating with agency partners to execute campaigns on (but not limited to)Facebook, Instagram, Google Display, YouTube, Snapchat, Apple, ProgrammaticDesired Qualifications:• B.Tech + MBA, Bachelor's degree in Business Administration, Marketing, or relatedfield;• 5-9 years' experience working in Digital Marketing Agencies/Roles in e-commerceMarketplaces• Deep understanding of digital environment and tools such as FB ads manager, Googleads, DV 360• Up to date with the latest trends and best practices in online marketing andmeasurement• Ability to think strategically, analyze data, and drive results.• Creative thinker with a passion for innovation and continuous improvement.What is in it for you:• Very high ownership role in a fast-paced environment• Closely work with the founder & a super passionate team of people in building Eternz• Competitive salary commensurate & wealth generation through ESOPs• Fast career growth & appraisals• A dynamic and collaborative work environment- No hierarchy/Politics!• Health insuranceAdditional Details:• We are an early-stage start-up and valuable achievements take time & efforts. Andhence it is a 6 day work week & we strongly believe there is no substitute for hardwork & passion!• We believe in speaking to customers regularly to build Eternz the right way and inbeing hands on with respect to every roleApply at: hiring@Location: HSR, BangaloreWebsite: