Job Title

On-Trade / Institutional Sales Head – Alcoholic Beverage (Hotels, Restaurants, Clubs)Please feel free to call on the WhatsApp no. +91 90764 31413Industry: Alcoholic BeveragesSector: On-Trade / Institutional (Hotels, Restaurants, Members’ Clubs)Years of Experience: Minimum 15 yearsLocation: Mumbai (India-wide responsibility)Working: 6 daysKey Responsibilities:Acquire new accounts – Identify, pursue, and onboard premium and luxury hotels, restaurants, and members’ clubs across key Indian markets to expand institutional distribution.Close premium institutional business – Own and drive high-value closures with luxury hospitality groups, five-star hotels, fine-dining chains, and elite nightlife venues.Take repeat orders – Ensure smooth, consistent, and scalable stock replenishment through strong institutional relationships and demand planning.Maintain relationships – Build and nurture long-term relationships with owners, GMs, F&B Heads, beverage managers, sommeliers, and senior bartenders.Launch new products – Lead introductions of new and premium products into top-tier on-trade and institutional venues with a focus on sustainable listings.Plan promotions & activations – Drive curated tastings, menu placements, selective brand activations, and collaborations aligned with luxury positioning.Account Management – Ensure superior execution, visibility, premium placements, and structured staff training across partner institutions.Market Monitoring – Track competitor activity, pricing benchmarks, consumer trends, and identify premium growth opportunities across regions.Team Management – Recruit, manage, train, and performance-manage the institutional / on-trade sales team with clear revenue accountability.Requirements:Experience: Extensive experience in alcoholic beverage sales within the on-trade / institutional segment, with proven exposure to luxury and premium accounts.Industry Knowledge: Basic but sound understanding of spirits categories and premium positioning.Presentation & Communication: Highly presentable with strong English communication skills; comfortable engaging with senior hospitality leadership.Networking & Relationship Building: Deep, active network within luxury hotels and premium HORECA circles.Sales & Negotiation Skills: Strong ability to negotiate, close high-value institutional deals, and maximize long-term business opportunities.