Job Title

Job Description: Senior PR Associate – Fashion & LifestyleThe Senior PR Associate – Fashion & Lifestyle will play a key role in driving high-impact visibility for fashion, luxury, beauty, and lifestyle brands. The role requires someone who has hands-on experience in celebrity placements, influencer/celebrity sourcing, and high-fashion media outreach, along with the ability to independently manage client communication, strategy execution, and campaign delivery.If you live and breathe fashion, understand the ecosystem deeply, and thrive in a fast-paced, creatively charged environment, this role is for you.Key Responsibilities• Fashion & Celebrity Sourcing- Manage celebrity seeding and facilitate placements for editorials, events, brand shoots, red carpets, and social appearances. - Identify relevant celebrities, stylists, talent managers, and influencer partners based on brand positioning. - Build and maintain strong relationships with celebrity management teams and industry stylists.• Drafting & Communication- Prepare high-quality press releases, fashion-specific pitch notes, brand notes, product notes, lookbook writeups, and media FAQs tailored to the fashion ecosystem. - Ensure messaging aligns with brand identity, trend narratives, and industry standards.• Media Relations (Fashion & Lifestyle)- Drive strategic outreach to key fashion editors, stylists, journalists, digital creators, and culture publications. - Maintain updated media lists and proactively pitch trend-led stories, product placements, and features. - Secure consistent placements across print, digital, and influencer platforms.• Event & Launch Support- Support and/or lead PR execution for fashion events, pop-ups, collection launches, previews, trunk shows, collaborations, and brand experiences. - Manage checklists, RSVPs, media kits, logistics, and post-event coverage.• Reporting & Analytics- Prepare monthly PR reports—coverage summaries, CBA (cost-benefit analysis), media performance analysis, and WIP updates. - Provide insights to refine communication strategy and identify upcoming fashion moments.• Research & Insights- Conduct fashion-forward research on seasonal trends, celebrity style movements, relevant publications, emerging designers, and competitor mapping. - Support business development pitches with brand insights, mood boards, and trend-based PR ideas.• Client Communication- Act as a reliable client point of contact: - Share MoMs within 24 hours - Deliver timely updates - Maintain structured, prompt communication - Present coverage reports and campaign insights• Opportunity Mapping- Identify editorial opportunities, award platforms, fashion weeks, red-carpet events, and content collaboration avenues aligned to each brand’s visibility goals.• Content Collation & Campaign Execution- Manage content collation, print-ready collateral for events, and ensure seamless execution of daily campaign-related activities. - Track deadlines, oversee quality checks, and maintain smooth coordination across internal teams (design, influencer, social media).Skills & Qualifications- Bachelor’s degree in Fashion Communication, PR, Journalism, Marketing, or related field. - 2–4 years of experience in Fashion/Lifestyle PR is mandatory. - Celebrity sourcing experience is non-negotiable. - Strong relationships with fashion editors, stylists, influencers, and celebrity teams. - Excellent writing, editing, and communication skills with an understanding of fashion tonality. - Highly detail-oriented with the ability to juggle multiple accounts. - Up-to-date understanding of fashion, culture, trends, and digital storytelling. - Proficiency with PR tools, media databases, and industry platforms. - Strong interpersonal skills and the ability to represent the agency professionally.