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Job Title: Content Marketing SpecialistLocation: BangaloreExperience: 3 Month to 1 YearsCompany: DevRabbit IT SolutionWork Mode:Hybrid (3 days working)Role OverviewWe’re looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer. You’ll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.Key Responsibilities- Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies. - Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior. - Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations. - Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits. - Ensure brand voice and message consistency across all written materials. - Optimize content for SEO and readability. - Repurpose long-form content into short-form or social-friendly formats. - Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.Required Skills & Experience- 2+ years of experience in content writing or content marketing, ideally for middleware integration tool or SaaS companies. - Proven experience writing for U.S. enterprise audiences (samples or portfolio required). - Strong command over written English — tone, flow, and clarity. - Ability to write for multiple personas including CIOs, CTOs, IT Directors, and Operations Leads. - Understanding of IT services, Real Estate, or PropTech industries. - Familiarity with SEO best practices and keyword optimization. - Detail-oriented, research-driven, and deadline-focused.Nice to Have- Experience writing for integration, automation, or SaaS platforms. - Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.). - Comfortable collaborating in a fast-paced startup environment