Job Title

Role: Project Manager/ Program Manager_Market Mix Modelling Functional MMM expert responsible for delivery of MMM results for GEMs region. Working closely with company Media team, Media agency, MMM modelling partner, Company data & tech teams to accurately measure sales impact of media activity and investment. ODDA is building lasting capability within the business; so this role will need to ensure that technical solutions are built to meet business needs and are aligned and adopted by Media and business end users. Should have at least 4 years of experience with MMM Role & Responsibilities Program Management: Responsible for the on time delivery of bi-annual MMM results for 4 GEMs markets Builds and maintains regional/market project plan incl. regular RAG status, risks/blocker and route to unblock Leads a Regional MMM steerco Work with regional PMO to ensure delivery of local MMM products and adherence to agreed global timelines Manage regional/local relationships with MMM Modelling Partners Capability Building for Media Analytics: Responsible for ensuring delivery of MMM results to the business through standard scorecards and key findings decks at brand, cluster and region level Partner with regional HI to deliver regional/local MMM results, insights and performance benchmarks to business Ensure the program delivers quality Media Response Curves for use in forward looking media planning tools Provide support in upskilling associates, teams, etc. in regions and markets Conduct data analysis from MMM results to support business needs Data Stewardship: Ensure Data Quality and data accuracy for all models, by ensuring detailed checks are followed and holding business partners accountable for data sign off Build deep understanding of company Media data from a business perspective (e.g. capturing context of budget reassignment between brands or channels, understanding CPM changes due to targeting strategy) Become an expert in the company Media Data Models; understanding source locations, transformations made and database table structures. Be responsible for sourcing any manual data (e.g. Competitor Media Data, Amazon MMM Feed Data, Google Analytics) that is needed for modelling Continual Program improvement: Identify opportunities to automate manual data sets utilised in MMM program in GEMs Support testing of model enhancements/innovations Connect with the GEMs business to identify and understand incremental Media Datasets as we move from a Paid Media MMM to a model that measures impact of Paid, Earned, Shared, Owned (PESO) Media. Align business stakeholders to any new datasets and/or data categorisations. Land new ways of assessing media performance with business in GEMs Region e.g. synergy impact of activating Earned media with Paid or causal relationship between PESO channels Alignment to Global Program Ensure global MMM standards are met; providing input for improvement where relevant. Support Global MMM steerco with regional updates Align data automation development with Global program lead Support testing of model enhancements/innovations, as agreed with Global and Regional teams