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We're Hiring: Digital Marketing Director / Digital Marketing Head Mind Power University – Bhimtal, Nainital, Uttarakhand Full-Time | For Bhimtal,Nainital,Uttrakhand,India. About Mind Power University Mind Power University is a forward-looking institution committed to holistic education, innovation, and mental excellence. Located in the serene hills of Bhimtal–Nainital, we aim to build a powerful national and global education brand driven by purpose, technology, and outcomes. We are looking for a strategic and hands-on Digital Marketing Leader who will own the complete 360° digital ecosystem of the university and drive measurable growth in brand visibility, admissions, and engagement. Key Responsibilities (360° Digital Ownership) Strategy & Leadership Define and execute the end-to-end digital marketing strategy aligned with university goals. Build, lead, and mentor a high-performing in-house digital marketing team and agencies. Own digital marketing budgets, planning, ROI tracking, and performance dashboards. Admissions & Performance Marketing Drive student lead generation, applications, and enrollments through digital channels. Plan and manage paid campaigns (Google, Meta, YouTube, LinkedIn, Programmatic). Optimize funnels, landing pages, CRM integrations, and conversion rates (CPL, CPA). Brand, Content & Social Media Strengthen the Mind Power University brand across all digital platforms. Oversee content strategy for websites, blogs, videos, reels, ads, emailers, and PR. Manage and grow social media presence (Instagram, Facebook, LinkedIn, YouTube, X). Website, SEO & Marketing Tech Own website strategy including UX, CRO, SEO, and performance optimization. Lead SEO, ORM, and reputation management initiatives. Implement and manage marketing automation, analytics, CRM, and MarTech tools . Analytics, Reporting & Growth Track and analyze performance using GA4, dashboards, and data tools. Present regular insights to leadership with clear growth and optimization plans . Stay updated with digital trends, AI tools, and emerging education marketing practices. Desired Candidate Profile 10+ years of experience in digital marketing, with 5+ years in leadership role . Strong experience in education / university / ed-tech marketing (preferred). Proven success in admissions-focused digital growth and brand building . Deep expertise in performance marketing, SEO, content, social, analytics, and MarTech. Strategic thinker with hands-on execution capability . Excellent communication, leadership, and stakeholder management skills. Why Join Mind Power University? Opportunity to build and scale a national education brand from the ground up. High-impact leadership role with complete ownership and autonomy . Work in a purpose-driven environment focused on innovation and transformation. Competitive compensation aligned with experience and impact. Apply Now If you're ready to make an impact and grow with us, send your CV to or WhatsApp your resume on / Visit us: Application Deadline: Open until filled Join Mind Power University — Where Knowledge Meets Innovation.