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Job Description Position Title Associate Vice President (AVP) – B2C Retail Sales Department B2C Retail Sales Location Base Location: Mumbai Geographical Coverage: Maharashtra & Gujarat Base Location: MP, CG, Jharkhand, Odisha.Role Overview We are seeking a highly experienced and result-orientedAssociate Vice President – B2C Retail Salesto lead and scale theTile Adhesive businessacross key western markets. The role will be responsible for driving aggressive revenue growth, expanding the dealer and distributor network, strengthening market presence, and leading high-performing multi-state sales teams. This position requires a strategic leader with deep domain expertise intile adhesives / construction chemicals / building materials , strong execution capability, and a proven track record of managing large B2C retail operations across multiple regions.Key Responsibilities 1. Sales Strategy & Business Planning Develop and execute comprehensive sales strategies forcommodity and value-added products (VAP)to achieve revenue and market share targets. Analyze market trends, competitor activities, pricing, and customer behavior to identify growth opportunities and mitigate risks. Define clear sales objectives, KPIs, and performance metrics aligned with organizational goals.2. Market & Network Expansion Drive expansion ofdealer, distributor, and retail outlet networksacross Maharashtra and Gujarat. Identify and onboard new channel partners to strengthen distribution reach and penetration. Negotiate commercial terms and agreements to optimize channel performance and profitability.3. Team Leadership & Capability Development Lead, mentor, and developState Heads, Regional Managers, and Sales Teams , fostering a high-performance and accountability-driven culture. Conduct regular performance reviews, coaching sessions, and capability-building initiatives. Ensure alignment of regional sales teams with the company’s vision, growth plans, and ethical standards.4. Sales Operations & Execution Oversee end-to-end sales operations includingpipeline management, forecasting, reporting, and review mechanisms . Implement best-in-class sales processes to improve productivity, efficiency, and effectiveness. Leverage digital tools such as theSamruddhi Appto enhance sales execution and customer engagement.5. Trade Marketing & Promotional Activities Plan and execute trade promotions, dealer meets, sales campaigns, and sampling activities to support brand visibility and demand generation. Collaborate closely with marketing teams to roll out new product launches and promotional initiatives.6. Customer Relationship Management Build and maintain strong relationships withkey dealers, distributors, contractors, architects, and influencers . Ensure high levels of customer satisfaction through effective account management and issue resolution.7. Credit Control & Governance Ensure zero overdue and healthy receivables by implementing strongcredit control and collections mechanisms . Monitor customer accounts and proactively address payment risks. Ensure adherence to company policies, compliance standards, and industry best practices.Key Skills & Experience Technical & Functional Skills Proven track record of exceeding sales targets intile adhesives / construction chemicals / building materialsindustry. Strong expertise inB2C retail sales, channel management, and multi-state operations . Excellent communication, negotiation, and stakeholder management skills. Strong analytical ability with a data-driven approach to decision-making.Core Competencies Strategic Thinking & Execution Leadership & Team Development Business Acumen Market Expansion & Channel Development Customer Centricity Negotiation & Relationship Management Data-Driven Decision MakingTeam Handling Yes – State Heads, Regional Managers, and Sales TeamsQualification MBA / PGDM (Preferred) Any Graduate with relevant industry experienceExperience 15–20 years of total experience Significant exposure to managingmulti-state / regional B2C sales operationsInterview Process BHR → VP Sales → HR HeadImportant Notes Candidates must haveextensive experience in tile adhesives or construction materials . Strong exposure to managing large teams and driving aggressive growth strategies is essential. The role demands a high level of ownership, execution excellence, and market leadership.Interested Candidates Can Share Their Updated Resume On- jeena.sunil@