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Job Title: Senior SEO ManagerLocation: Mumbai, IndiaExperience Required: 8+ yearsEmployment Type: Full-TimeAbout the Role:We are looking for a highly skilled and strategic Senior SEO Manager to lead our organic growth initiatives across multiple verticals. The ideal candidate will be a data-driven SEO expert with a strong command of both technical and content-focused SEO, including off-page strategies and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) best practices. You should be proficient in tools like GA4, GSC, SEMrush, Ahrefs, and Looker Studio, and capable of mentoring a growing SEO team.Key Responsibilities:- Develop and own the end-to-end SEO strategy including on-page, off-page, and technical SEO. - Implement and optimize EEAT signals across all content and link-building efforts to build brand authority. - Plan and execute link-building campaigns, outreach efforts, and content partnerships aligned with Google’s quality guidelines. - Conduct detailed keyword research, competitor audits, and opportunity analysis to identify content gaps and ranking opportunities. - Monitor and enhance site performance using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, and Looker Studio. - Create and maintain SEO dashboards and performance reports in Looker Studio to track KPIs, rankings, and traffic trends. - Collaborate with development, content, paid media, and product teams to ensure SEO best practices are implemented. - Lead and mentor a team of SEO specialists, driving continuous improvement and training initiatives. - Stay updated with search engine algorithm changes and adjust strategies proactively.Key Requirements:- Minimum 8 years of hands-on SEO experience, with proven success in driving organic growth. - Deep understanding of EEAT principles and experience implementing them at a strategic and content level. - Strong knowledge of off-page SEO, including ethical link-building strategies, brand mentions, and digital PR. - Expertise in technical SEO (structured data, site speed, indexation, Core Web Vitals, canonical tags). - Proficiency in SEO tools: GA4, GSC, SEMrush, Ahrefs, Looker Studio, Screaming Frog, etc. - Familiarity with CMS platforms like WordPress, Shopify, or custom headless CMS systems. - Excellent communication, leadership, and stakeholder management skills.Nice to Have:- Experience working with international or multilingual websites. - Understanding of SEO for JS frameworks (React, Next.js) and AWS-hosted environments. - Knowledge of ORM (Online Reputation Management) and content-driven SEO.