Job Title

Key Responsibilities: Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL. Tracking effectiveness of various campaigns and course corrections as required Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials Coordinate with vendors and various agencies for activity planning and execution of marketing activities and develop supporting assets Align with Lead Branding and sales and marketing regional heads for approvals Leading the planning and implementation of PR and initiatives related to the brand Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. Requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. Coordinate with outdoor and print media / advertising agencies for branding.Preferred candidate profile: Exceptional verbal and written communication skills. Coordinate with ad-film agencies for product films, brand films, outdoor shoots, and product photography.Educational Qualification: MBA Marketing / Mass Communication.Work Experience: 5-8 years of relevant work experience.